New social media clip from Mercedes-Benz Vans: Dream duo: 20 time Grand Slam champion Roger Federer and the Mercedes-Benz X-Class explore Zurich
Stuttgart / Zurich. Just one year after the first appearance of Roger Federer and the new Mercedes-Benz pickup at the Laver Cup, the next round of this successful collaboration continues the journey. The global sports icon and the X-Class come together in Roger Federer’s home country of Switzerland for the latest episode from Mercedes-Benz Vans. Federer has planned a practice day in Zurich but arrives to find that the gates of the tennis courts are locked. So the tennis star spontaneously propels into action with an alternative plan, jumps into the X-Class and goes into "training mode". Federer skilfully manoeuvres the pickup through the narrow, winding alleyways and across the city's many bridges in search of the perfect and unorthodox training locations. The duo eventually find themselves in the city centre: Federer discovers obscure training tools such as carpets, bells and sacks of flour while utilising the X-Class itself. The clip can be watched online at https://www.youtube.com/watch?v=J2xvx9sp6DU. The X-Class clip was developed with M&C Saatchi Sports&Entertainment and produced by Fischer Appelt Play in collaboration with the director Lars Timmermann.
Roger Federer and Mercedes-Benz milestones
Roger Federer has partnered with Mercedes-Benz since 2008, and together they have delivered global marketing campaigns for TV, print and social media distribution. Along with the X-Class initiatives, these include a global TV spot for the V-Class, a Chinese TV spot for the M-Class, and the world premiere unveiling of the new model E-Class Estate during the 2016 MercedesCup.
About the Mercedes-Benz X-Class
The new X-Class combines the typical attributes of a pickup with the classic strengths of a Mercedes: reassuring robustness with a modern design, impressive off-road capabilities with dynamic performance and safety, and intelligently conceived functionality with stylish comfort. The new X-Class has a comfort suspension consisting of a ladder-type frame, a multi-link rear suspension with a rigid section, independent front suspension and coil springs at both axles. On this platform, it is available in different equipment lines and drive variants, with the widest choice of materials and colours in this segment and with an extensive range of individualising accessories developed by Mercedes-Benz. The X-Class is attractively priced in the segment from 37 294 Euro (incl. 19 percent VAT in Germany).