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Dedication to Fashion by Mercedes-Benz Spring/Summer 2016: Annelie Schubert invited to present her collection in Berlin by Mercedes-Benz and Elle
This season, Mercedes-Benz and Elle have invited Berlin-based fashion designer, Annelie Schubert, to present her collection during the Mercedes-Benz Fashion Week Berlin in the event marquee on Strasse des 17. Juni. The 28-year-old won the Grand prix of the jury Première Vision at the 30th edition of the International Festival of Fashion and Photography in Hyères back in April. The show in Berlin is yet another opportunity for the young designer to forge a career in the fashion world and her collection represents a great addition to Mercedes-Benz Fashion Week Berlin. The show will take place on 9 July 2015 at 11.30 a.m.
Heavy woollen fabrics combined with delicate silk organza, skilfully entwined with elaborate draping, and the fascinating interplay between various lengths are characteristic features of the collection from Annelie Schubert. "The inspiration for my collection came from the silhouette of the apron," says the designer. "It is an interesting garment, both in terms of its shape and its history. I was intrigued by the thought of transforming its quite functional character into something more opulent and elegant. Its long front section and open back also enable me to create links with other garments such as the T-shirt or sweater."
Annelie Schubert's educational background includes a Bachelor's degree in fashion design at Hamburg University of Applied Sciences, an internship at Haider Ackermann in Antwerp and, finally, a Master's degree at the Weißensee College of Art in Berlin. The concepts for her collection were the result of extensive research into materials and colour, and draping various shapes to create interesting silhouettes and contours. Crafted out of bulky, yet soft woollen fabrics and transparent silk organza, they reflect a subtle sensuality in which it is the designer's aspiration for women to feel both comfortable and revered.
"The collection from Annelie Schubert won over the panel of judges with its clear signature, elegance, magnificent materials and sophisticated techniques," said Jean-Pierre Blanc, founder of the Hyères Festival. "I am delighted that this young designer will now also have the opportunity to present her collection at Mercedes‑Benz Fashion Week in Berlin. In the 30 years that the festival has been running, we have provided a number of talented designers with a professional platform for their designs and helped them to take the first steps towards a great career, as always with the invaluable support of major fashion houses such as Chanel and, of course, partners such as Mercedes-Benz."
Offering targeted support to highly talented young fashion designers is the stated aim of Mercedes-Benz and Elle. This is the ninth time that the two brands have jointly invited a promising new talent to Mercedes-Benz Fashion Week in Berlin.
"Mercedes-Benz models have always been renowned for their pioneering design, technical finesse and luxurious ambience. These attributes are not only the basis for style icons and success in the automotive sector, but also for an exclusive fashion brand," explained Dr. Jens Thiemer, Vice President Marketing Mercedes‑Benz Cars. "It is therefore particularly important to us to promote young and innovative fashion designers who distinguish themselves with extraordinary concepts, highly skilled craftsmanship and visionary design. This is our contribution to ensuring that diversity and creativity in the international fashion world continue to flourish."
Mercedes-Benz Fashion Week Spring/Summer 2016 will be held in Berlin from 7 to 10 July 2015.
20 Years of Dedication to Fashion by Mercedes-Benz
Over the past 20 years, Mercedes-Benz has established itself globally as a partner at selected fashion events. The brand is currently involved in more than 50 fashion platforms in over 50 countries, including Mercedes-Benz Fashion Weeks in Beijing, Madrid, Amsterdam, Tokyo, Istanbul and Berlin, as well as the acclaimed International Festival of Fashion and Photography in Hyères. The Group recognised the parallels between exclusive cars and high-quality fashion collections at an early stage as, in both worlds, passion, style, innovative design, the finest materials and first-class technical implementation are critical factors for success. Mercedes-Benz has therefore consistently supported selected fashion events around the world over the course of two decades, making a name for itself in particular for promoting talented new designers.
With 45 international editions in more than 90 countries, Elle is one of the largest and best-known global media brands and the best-selling high-end fashion magazine in Germany. The fashion magazine demonstrates its impressive fashion expertise with a particular flair for identifying talented designers.