Lifestyle/marketing

  • Stuttgart, Sep 8, 2009 - Avant-garde meets avant-garde. The New York-based limited-edition fashion and art publication Visionaire draws inspiration for its 57th issue from the unique two-seater smart fortwo. Visionaire 57 "2010" is the first plug-in electric issue of the publication. 52 internationally renowned curators and art collectors were recruited to select 365 works of art, making this issue, in the form of an electronic daily calendar, a ground-breaking compendium of contemporary art.
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  • Stuttgart / São Paulo , Jul 30, 2009 - Following the Brazilian launch of the two-seater car in April of this year, smart provides local artists with an unconventional platform: the smart Urban Stage will take place in São Paulo from 27 August to 10 September 2009. The pop-up platform combines a gallery, shopping, showroom and events relating to the themes of urban mobility, creativity and ecological sustainability – core aspects of the smart brand.
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  • Stuttgart, Feb 4, 2009 - In „The Pink Panther 2“ Steve Martin as bumbling Inspector Clouseau chases criminals for the second time. At his side is his unrivalled police car, a red smart fortwo coupé. "smart is the optimal company car in the movie", says Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars.
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  • Stuttgart, Feb 13, 2008 - Automobile company smart will introduce its creative anthology, “sideways. a smart art project,” on March 19, 2008 in New York. The book picks up on the brand’s philosophy of questioning generally accepted ideas. The collection includes work by 100 international artists and creative minds, and seeks to evaluate the way we think about the environment and mobility in the here and now.
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  • Venice Beach/ Los Angeles , Oct 10, 2007 - An exclusive studio building on Abbot Kinney Boulevard will be transformed into the “smart house” for four months starting October 11, 2007, serving as the springboard for the US market launch of the smart car. smart has begun preparations in the heart of the hip Venice Beach district, setting up a temporary showroom to demonstrate to customers, journalists and VIPs that the smart fortwo is much more than just an economical, compact, and safe automobile.
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  • Stuttgart, Jul 9, 2007 - The Live Earth concerts on July 7, 2007, in which smart was involved as an international partner, thrilled more than two billion people around the globe. Listeners all over the world were able to experience the live concerts, which were staged for 24 hours on behalf of climate protection, either live or via TV, Internet or radio. smart supported the concert series by providing the official shuttle service for the musicians.
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  • Stuttgart, May 23, 2007 - “Open your mind” - and combine an exciting lifestyle with environmental protection: True to its philosophy, smart is supporting the Live Earth concerts and “Save Our Selves - SOS” campaign against global warming launched by Founder Kevin Wall and Partner former U.S. Vice President Al Gore.
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