Brand communication

Hot and Cool: Formula 1 Feeling on the water with the Cigarette Racing 515 Project ONE AMG
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The weight optimized Cigarette Racing 515 Project ONE is over ten feet longer than the Cigarette Racing 41’ SD GT3 but it weighs over 5,000-lbs less.
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Mercedes-AMG and Cigarette Racing are proud to mark 11 years of collaboration with the debut of the most impressive and innovative performance boat ever constructed by the iconic Miami-based boat manufacturer.
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The distinctive matte black and silver paint and special badging instantly evoke the unmistakable Mercedes-AMG Project ONE. This attention to every detail extends inside the cabin with extensive use of Dinamica and seatbacks constructed of exposed-weave carbon fiber.
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The Cigarette Racing Team 515 Project ONE is powered by a pair of Mercury Racing 1,350/1,550 QC4v (Quad Cam 4 Valve) engines and M8 stern drives, delivering up to 3,100 hp.
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Representing the ninth special edition boat created from this partnership, the Cigarette Racing 515 Project ONE is 51’ 5” in length and features an increased beam of 9’ 6” which allows 6 passengers the ability to be seated comfortably.
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The Cigarette Racing 515 Project ONE draws inspiration from the Mercedes-AMG Project ONE, a two-seater supersports showcar that will bring the very latest and highly efficient Formula 1 hybrid technology from the race track to the road.
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“By directly translating Formula 1 technology from the track to the street, the Mercedes-AMG Project ONE is our most ambitious and awe-inspiring vehicle yet. It is incredible to see our vision reimagined for the water in such an impressive and highly compelling form”, says  Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.
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“As the hottest and coolest supercar we’ve ever created, the Mercedes-AMG Project ONE was our source of inspiration for the impressive new Cigarette Racing 515 Project ONE,” said Gorden Wagener, Chief Design Officer, Daimler AG. “Both embody Performance Luxury at its absolute best, and are destined to become design icons.”
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