Brand communication

Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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Mercedes-AMG and the Mercedes-AMG Petronas F1 Team step up their cooperation
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AMG Stroller by HARTAN for Mercedes-Benz: AMG GT Black; deep black with red decorative stitching on handles and protective bars in leather look, Mercedes-AMG stroller in the trunk. Mercedes-AMG GT 63 S 4MATIC +: Combined fuel consumption: 12.5 l / 100 km | Combined CO2 emissions: 285 g/km
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The central theme of the campaign is the TV ad "Life Track". In fast-paced images it blends the best of both worlds: dynamic racing performance and a creative and multifaceted lifestyle.
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“ The image phase to conclude the campaign in December 2018 positions the vehicle as follows from the target group perspective: "The GT 4-Door Coupé – Life is a race."
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"Life is a race" is the first global Mercedes-AMG campaign produced by AMG headquarters and the two top markets of the USA and China.
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The film shows sequences alternating between sporty driving on a racetrack and snippets from the life of the main protagonist. His everyday life feels like a race to him.
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more space, more power, more goose bumps– the new Mercedes-AMG GT 4-Door Coupé delivers driving experiences in new dimensions and extends the AMG model family.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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Mercedes-AMG GT3 inspires the most powerful “Open Performance” boat ever, called Cigarette Racing Team 41’ SD GT3 boat,  produced by the Cigarette Racing Team. Presented on the international Boat Show in Miami on February, 11, 2016.
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The Mercedes-Benz AMG Vision Gran Turismo, the visionary concept of a super sports car, for the new PlayStation® 3 racing game Gran Turismo® 6
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The Mercedes-Benz AMG Vision Gran Turismo, the visionary concept of a super sports car, for the new PlayStation® 3 racing game Gran Turismo® 6
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GL 63 AMG world premiere at the Moscow International Automobile Salon: to Ola Källenius, Chairman of Mercedes-AMG GmbH
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Mercedes-Benz and Mercedes-AMG at the 5th St. Moritz Art Masters
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Mercedes-Benz and Mercedes-AMG at the 5th St. Moritz Art Masters
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Mercedes-Benz and Mercedes-AMG at the 5th St. Moritz Art Masters
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Mercedes-Benz and Mercedes-AMG at the 5th St. Moritz Art Masters
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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Mercedes-Benz and AMG at the Cannes Film Festival: Golden fleet for the 65th Palme d´Or
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