The new Mercedes-Benz A-Class: World premiere in Amsterdam

02.
February 2018
Stuttgart / Amsterdam

Mercedes-Benz celebrated the world premiere of the new A-Class in Amsterdam. Against a modern setting with a festival atmosphere more than 450 invited guests experienced the new benchmark in the compact class.

With the A-Class, the brand introduces the new highlight MBUX – Mercedes-Benz User Experience – first in the compact class rather than the luxury class. This underlines: the A-Class is more mature and comfortable than ever before. Technologically, it is not only the new MBUX infotainment system that sets it apart from the competition – it also offers a range of safety and driver assistance systems that were previously reserved for the luxury class. This also applies to the redesigned appearance. The purist, surface-emphasised design is the next step in the design philosophy of sensual purity.

“The A-Class has been a big driver of change at Mercedes-Benz. It is the single best example on how we managed to rejuvenate our entire brand”, says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “There’s not much of an ‘entry-level’ feel left in our new entry-level car. This grown-up A-Class fully incorporates our definition of ‘Modern Luxury’. And it’s unparalleled in this segment.”

Press Contact

  • Manager Global Product Communications Compact Cars, SUV & Customer Solutions
  • Tel: +49 160 8680338

Media


18C0095_203
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_204
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_205
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_206
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_207
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_208
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_209
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_210
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_211
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_213
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_212
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_214
  • Legend
    A`dam Toren Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_250
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_251
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_252
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_253
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_254
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_255
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_256
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_257
  • Legend
    Eye Cinema Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_300
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_301
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_302
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_303
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_304
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_305
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_306
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_307
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_308
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_309
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_310
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_311
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_312
  • Legend
    A Lab Amsterdam
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_003
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_004
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam.Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_006
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam.Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_007
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam.Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_008
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam.Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_009
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam with the singer Dagny.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
18C0095_010
  • Legend
    Mercedes-Benz presenting the new A-Class at Kromhouthal in the city of Amsterdam with the singer Dagny.
  • Fuel consumption, combined: 5.8 – 4.1 l/100 km, CO2 emissions, combined: 133 – 108 g/km*
  • Release date
    Feb 2, 2018
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