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Mercedes-Benz demonstrating social responsibility: Mercedes-Benz and Laureus broadening their worldwide involvement

Mercedes-Benz demonstrating social responsibility: Mercedes-Benz and Laureus broadening their worldwide involvement

Apr 14, 2015
Stuttgart
  • Mercedes-Benz and Laureus establish national Laureus Sport for Good Foundation in China
  • Laureus Sport for Good Foundation aims to support 150,000 children and young people in China
  • "Drive for Good" fund-raising campaign launched with Laureus ambassador Nico Rosberg
  • Joint involvement in USA and South Africa, too
  • Members of the Daimler Board of Management to become patrons of projects around the world
  • Mercedes-AMG donates 250,000 euros through the sale of the 100th SLS AMG GT3
Mercedes-Benz is further expanding its worldwide involvement in the area of corporate social responsibility and stepping up its cooperation with the Laureus Sport for Good Foundation. In the run-up to the Laureus World Sports Awards, which will be held in Shanghai on 15 April 2015, the premium automobile manufacturer has announced a new national partnership: Mercedes-Benz and Laureus in China are joining forces under the aegis of the Mercedes-Benz Corporate Citizenship Alliance Initiative. The goal is to improve the lives of disadvantaged children and young people in China through joint sport projects. This step will mark the establishment of the first national Laureus Sport for Good Foundation in Asia.
“Daimler fully embraces and supports the great ways in which Laureus changes the lives of young people. Together with the Laureus Sport for Good Foundation we will give by 2016 about 150,000 deprived young people in China a chance and better perspective through sport,” says Hubertus Troska, member of the Board of Management of Daimler AG, Greater China. ” Our local corporate social responsibility activities go even beyond: in 2015 alone we will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs in China, which clearly demonstrates our commitment to this great country.”
Mercedes-Benz is one of the founding partners of the Laureus Sport for Good Foundation, which forms a crucial element of the brand's social responsibility. The support for the Laureus Sport for Good Foundation is Mercedes-Benz's most important involvement in the field of corporate social responsibility, and is established throughout all markets worldwide. Ever since the Foundation was established in 1999, Mercedes-Benz has supported and promoted the aims and values of this worldwide non-profit-making programme, which seeks to improve the lives of ill or disadvantaged children and young people through social sports projects. With this cooperation, Mercedes-Benz is aiming to further expand its involvement in sustainability work China, which had already begun back in 2007. “To further improve our global involvement, in the future each member of the Board of Management will become the patron of one Laureus project around the world. In this way, we can strengthen the ties that connect the Foundation and Mercedes-Benz, bringing us even closer together”, says Ola Källenius, member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales.
GLA Laureus Special Edition
To mark the establishment of the Chinese national foundation, a GLA 260 Laureus Special Edition was presented on the eve of the Awards. Some 16 vehicles, each representing one year of the Laureus Foundation's existence, are to be auctioned off for the Laureus Sport for Good Foundation. The proceeds are to go to the "Hope School Program", a new Laureus project in China.
SLS AMG GT3 for Laureus
An additional 250,000 euros are being donated to the Foundation in connection with another customer sports legend, the SLS AMG GT3 with which 193 races has been won to date. A chosen AMG customer purchased the 100th model of the customer sport racing-car as a Laureus special edition and, with a significant bonus-donation, he fully dedicates the car to the purpose of Laureus. Together with the sports and performance brand Mercedes-AMG, the amount of 250,000 euros will be donated to the Laureus Sport for Good Foundation. After being adorned with the Laureus logo, the vehicle from Affalterbach will be used by the Foundation for additional charitable activities in future. The handover of the SLS AMG GT3 to the customer will take place as part of the Laureus World Sports Awards in Shanghai.
"Drive for Good"
Mercedes-Benz and Laureus also appeared together at the Chinese Formula 1 Grand Prix, which was staged in Shanghai on 12 April 2015: as part of the "Drive for Good" campaign, Mercedes-Benz is donating 100 euros to the Laureus Sport for Good Foundation for every kilometre that Nico Rosberg drives in the lead in the 2015 Formula 1 season. “Discipline, ambition, determination, teamwork, dealing with people and respect for other people – I learnt all this through sport. That's why I think the work carried out by Laureus is so important, and I'm delighted to be able to lend Laureus my support", explains Nico Rosberg, himself a Laureus ambassador since September 2013. The two Silver Arrows driven by world champion Lewis Hamilton and championship runner-up Nico Rosberg sported Laureus signage. The distinctive branding also adorned Nico Rosberg's racing suit.
Mercedes-Benz and Laureus worldwide
In the USA the brand has also been a member of the partnership for a healthier America since February. Mercedes-Benz USA is to provide the American Laureus Sport for Good Foundation with funding to the tune of 10.5 million dollars in this connection up to 2017. Since 2012, Mercedes-Benz USA has supported projects by the Foundation in over 30 cities, helping to influence the lives of over 140,000 in a positive way. A further 125,000 children and young people are to be reached every year by way of the new campaign.
An initiative by Mercedes-Benz and the Laureus Sport for Good Foundation South Africa was announced in March. This year alone, Mercedes-Benz South Africa will be donating 3,000,000 rands [235,965 euros] to this initiative.
Through these measures, Mercedes-Benz is actively helping to consolidate and expand the Foundation's work at national level. As such, the company is following the mission of Nelson Mandela, who declared at the first Laureus World Sports Awards in 2000: "Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair."
The Laureus Sport for Good Foundation uses sport to address the social problems of children and young people throughout the world. The Foundation is currently promoting more than 150 social sports projects all over the world - a number which is continually rising. In all, donations in excess of €60 million have been generated since the Foundation was established in the year 1999. Worldwide, these funds have benefited 1.5 million children and young people aged between 8 and 18. The Laureus Sport for Good Foundation is the charity arm of the Laureus World Sports Awards, which were initiated by the founding partners Daimler and Richemont and are supported by the global partners Mercedes-Benz and IWC Schaffhausen.
Benedict Cumberbatch at the Laureus World Sports Awards 2015
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Oliver Bierhoff and the 100th model of the Mercedes-Benz SLS AMG GT3
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Jens Lehmann and Oliver Bierhoff at the Laureus World Sports Awards 2015
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Oliver Bierhoff and the 100th model of the Mercedes-Benz SLS AMG GT3
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Edwin Moses und Hubertus Troska mit dem Mercedes-Benz F 015
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Edwin Moses and Hubertus Troska with the Mercedes-Benz F 015
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Edwin Moses and Hubertus Troska with the Mercedes-Benz F 015
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Anna Schaffelhuber at the Laureus World Sports Awards 2015
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Bill Murray at the Laureus World Sports Awards 2015
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Michael Johnson and the 100th model of the Mercedes-Benz SLS AMG GT3
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Bill Murray at the Laureus World Sports Awards 2015
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Oliver Bierhoff and the 100th model of the Mercedes-Benz SLS AMG GT3
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Benedict Cumberbatch (middle) on the red carpet at the Laureus World Sports Awards 2015
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Mike Horn at the Laureus World Sports Awards 2015
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Hubertus Troska on the red carpet at the Laureus World Sports Awards 2015
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Dr. Jens Thiemer (left) on the red carpet at the Laureus World Sports Awards 2015
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Benedict Cumberbatch (right) on the red carpet at the Laureus World Sports Awards 2015
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Jens Lehmann on the red carpet at the Laureus World Sports Awards 2015
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Group shot on the red carpet at the Laureus World Sports Awards 2015
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Yao Ming (left) and Bill Murray at the Laureus World Sports Awards 2015
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Oliver Bierhoff with the Laureus trophy
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Hubertus Troska at the Mercedes-Benz Welcome Reception
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/ Oliver Bierhoff with the Laureus trophy
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Mercedes-Benz Welcome Reception
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The Mercedes GLA at the Mercedes-Benz Welcome Reception
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Edwin Moses and the 100th model of the Mercedes-Benz SLS AMG GT3
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Edwin Moses and Hubertus Troska at the Mercedes-Benz Welcome Reception
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Joachim Löw und Oliver Bierhoff with the Laureus trophy
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Carles Puyol on the red carpet at the Laureus World Sports Awards 2015
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Karolina Kurkova on the red carpet at the Laureus World Sports Awards 2015
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Martin Braxenthaler (right) at the Laureus World Sports Awards 2015
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Former Brazilian soccer player Cafu at the Laureus World Sports Awards
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Laureus World Sports Academy member Alexey Nemov at the Laureus World Sports Awards
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Anna Schaffelhuber at the Laureus World Sports Awards 2015
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Stefan Blöcher at the Laureus World Sports Awards
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Nominee Sarah Storey on the red carpet at the Laureus World Sports Awards
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Retired Chinese tennis star Li Na and her husband Jiang Shan with the Mercedes-Benz F 015
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Mark Spitz and the 100th model of the Mercedes-Benz SLS AMG GT3
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Mike Horn at the Laureus World Sports Awards 2015
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Cafu at the Laureus World Sports Awards 2015
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