Mercedes-Benz Typ „Großer Mercedes“ (W 07), 1930 up to 1938

Jul 26, 2011
  • A new landmark among premium cars, also available in a special-protection version
  • Superb handling in spite of its conservative chassis design
  • Available with and without supercharging
With this model Germany’s automotive manufacturing industry regained its place at the forefront of the special segment, which had actually always been Germany’s domain right from the beginnings of automotive engineering – coupled with the name Mercedes-Benz. One can safely assume that it is precisely those circles which always consider that only the very latest in excellence are just about sufficient for their requirements will focus their interest on this model. That was the conclusion drawn by the editor of the renowned ‘Allgemeine Automobil-Zeitung’ (AAZ) in 1930 about the ‘Super Mercedes’ unveiled at the Paris Motor Show. This was the official name of the Mercedes-Benz Model 770.
Around the end of the 1920s, the time was ripe for Mercedes-Benz to set a new landmark in the premium car segment. The Model 630 was no longer in keeping with the times, and Daimler-Benz was in danger of losing its standing in the top car class in view of the Maybach 12 model with a V12 engine (7-litre displacement, 150 hp/110 kW) which was brought out at the end of 1929 by its competitor Maybach, and the Zeppelin 8 model presented at the Paris Show a year later (8-litre displacement, 200 hp/147 kW). However, because of the brand’s reputation and also its recent in-house experience, Daimler-Benz was very careful when it came to new technical features. In 1932, the specialist publication ‘Motor und Sport’ reported on this matter on the occasion of the ‘Super Mercedes’ test:
In contrast to the American view, which is in favour of the V-engine of the 12- or 16-cylinder type as far as representatives of this price category are concerned, they have remained remarkably sober in giving the Super Mercedes an eight-cylinder in-line engine. With a vehicle whose fundamental tendency is towards exclusivity to such a great extent they thought that any excursion into uncharted waters would be fatal. That is how the new design from Daimler-Benz came to be a happy avowal of traditional links.
It is true that from a technical point of view, the ‘Super Mercedes’ – known internally as W 07 – did not constitute a great leap forward into the realm of new technologies. There was certainly much expecta­tion amongst the general public surrounding the Mercedes-Benz 170 (W 15) which came out a year later in 1931, with its advanced chassis including independent suspension. But despite its conserva­tive chassis design with front and rear rigid axles, the new top model surprised people with its clear handling as a result of skilful suspension tuning. ‘Motor und Sport’ proves revealing here, too:
The Super Mercedes is certainly a fast car. With its saloon body it achieves a speed of 150 km/h. This kind of output is seen as racing-driver speed in many circles.
We know of vehicles, even more recent ones, in which it would be reckless to drive at over 70 km/h, whereas there is no such limit where the Super Mercedes is concerned. In contrast to some statements made by the competition which have come to light, the conduct of the Super Mercedes at all speeds is beyond reproach. Whilst the car’s springing is not as sensitive as it is amongst the American competitors, the Super Mercedes enables a sure driving style that secures cohesion with the road. We do not know of any vehicle that would allow such safe driving with heavy bodies at the breathtaking speed of 120 km/h. And this is probably where the ultimate sense and the ultimate justification for the existence of this vehicle model are to be found. In spite of its orthodox fundamental philosophy, the Super Mercedes presents itself as the worthy conclusion of Daimler-Benz production and as the final enhancement of automotive comfort achievable with today’s means.
The criticism of large cars’ handling was indeed an issue back then; on another occasion the testers found fault with the handling of the Cadillac V16 and Maybach 12, which were direct competitors of the ‘Super Mercedes’: ‘The rather unpleasant lateral swaying of the body would be dealt with by strengthening the slightly soft springs and by tightening the shock absorbers and would then probably cease; however the question remains whether the springing would be sufficient on poor rural roads – which predominate on long journeys – to retain the high average. As is the case with the new twelve-cylinder Maybach, it is very apparent here that future work must concentrate on improving the handling.
The ‘Super Mercedes’ was the last very conservatively characterised new design from the still young Mercedes-Benz brand, which came about in 1926 as a result of the merger of the companies Benz & Cie. and DMG. The expectations that had manifested themselves in society with regard to an exclusive car from this brand turned out to be an advantage for it, its place in automotive society having been carved out by the predecessor models.
Advanced engine with supercharging
The 7.7-litre eight-cylinder unit with its in-line design was a progressive, solid engine when compared with the eight-cylinder variant in the Nürburg model, but it could not be classed as sophisticated when compared with the engine in the forerunner of the Model 630. In comparison with the international competitors, one special feature did remain: the vehicle could be equipped – as an option at that time – with a supercharger which increased the output from 150 hp (110 kW) to 200 hp (147 kW). Another special feature of the W 07 model series was the fact that the car was available without a compressor with a deletion allowance of 3000 Reichsmarks. 13 customers availed themselves of this opportunity. The overhead valves were operated by a low-mounted camshaft via tappets and rocker arms. The cylinder head made of grey cast iron was sealed by an electron valve cover. The engine block of grey cast iron chromium-nickel alloy housed the crankshaft with nine bearings and was closed off at the bottom by an electron sump. The cylinder head contained eight spark plugs for the engine which worked with combined battery and magneto ignition.
For the naturally aspirated and belt-driven supercharger version the mixture was supplied via an updraught twin carburettor with an accelerator pump and choke. When the engine was cold the starting procedure was also made easier by preheating of the intake manifold.
The transmission represented a special feature, as an overdrive could also be selected in addition to the usual three forward gears, making a total of six forward gears available. The overdrive was preselected via a lever on the steering wheel, and activated by briefly decelerating without pressing the clutch. The same method was used for shifting down. Throughout the entire construction period the ‘Super Mercedes’ of model series W 07 had the two final-drive ratios i = 4.5 and i = 4.9 at its disposal.
In the case of the early vehicles, lubrication of the chassis was carried out automatically via a central lubrication process which involved the engine oil being pumped out of the sump at the appropriate points of lubrication. On the later models the usual central lubrication employed at Daimler-Benz then was used, whereby every 100 kilometres the tappet of a pump which had to be operated by foot supplied the lubrication points with oil.
The low-frame chassis offset at the front and rear with cross bracing in the centre consisted of closed U-section steel side members.
The front axle, a rigid axle made of chromium-nickel steel with an H-section and the rear rigid axle were connected with the frame by long semi-elliptic springs and were supported in their springing work by lever-type shock absorbers.
Where the early vehicles were concerned, changing the wheels was a tiresome business: the 2.7-tonne car had to be raised manually using a jack. Later cars offered a built-in hydraulic hoist which raised individual wheels. The wheels used were variously-sized wire spoke wheels or what were known as artillery wheels. The latter were wood spoke wheels which had originally been used for heavy artillery canons. 7.00 x 20 low-pressure tyres, 190 x 20 ‘giant pneumatic tyres’ and 8.25 x 17 low-pressure tyres were used.
What was striking during the production period of this ‘Super Mercedes’ was the change in body style that took place within this time, which spanned nearly eight years. To start with there were still very sharp-edged bodies with upright windscreens and tail ends without boots, but over the course of time more rounded shapes developed, as did windscreens which were positioned at more of an angle and what were at first boots merely added on, before they were finally integrated into the overall shape. The wheels were also quite isolated, particularly the front wheels, as they were only covered by a curved sheet metal panel serving as a wing. As time went by, the wings too, with their deep aprons and the wheels they housed, could be seen more as an integral part of the overall design and gave the side view of the body a more homogeneous appearance. It is also interesting to note that the top speed of the final models was raised from 150 km/h to 160 km/h – without increasing the engine output – a modest success achieved by rounder bodies. A special feature in the range of Mercedes-Benz passenger cars was the multifunction steering wheel with five additional functions: these included sounding the horn using the signal ring, turning up and dimming the lights via the button (adorned with the brand emblem featuring the star and laurel wreath) positioned in the centre of the steering wheel, and control of the fuel/air ratio, ignition and overdrive functions which were operated via three levers.
According to the 1931 brochure the range of bodies on offer comprised the Pullman saloon, Cabriolet D, Cabriolet F and open-top touring car.
The 1935 brochure depicted the following body versions: Pullman saloon with a rear-deck luggage rack, Cabriolet D with a boot, Cabriolet F with a rear-deck luggage rack and an open-top touring car with a rear-deck luggage rack.
Prices for the ‘Super Mercedes’ (W 07) in the years 1930 up to 1936
32,500 RM
Pullman saloon, 6 windows, 4 doors, 7 to 8 seats
41,000 RM
Open-top touring car, 6 windows, 4 doors, 7 to 8 seats
42,000 RM
Cabriolet C, 2 windows, 2 doors, 4 seats
44,500 RM
Cabriolet B, 4 windows, 2 doors, 4 seats
47,500 RM
Cabriolet D, 4 windows, 4 doors, 4 seats
47,500 RM
Cabriolet F, 6 windows, 4 doors, 7 to 8 seats
47,500 RM
Deletion allowance without belt-driven supercharger
3,000 RM
In 1937 and 1938, the chassis of model series W 07 was then on sale for 24,000 Reichsmarks. By setting this more favourable price the company was reacting to the significant decrease in demand that there had been since 1936 in view of the advent of the new ‘Super Mercedes’ of model series W 150, with its considerably more up-to-date technology.
The prices are those given in the brochure and to a certain extent they should be regarded as orientation values, as hardly any vehicles produced were identical, and Cabriolet-F bodies with a boot and the Cabriolet C not listed in the brochure were also supplied.
The following are examples of body assemblers who delivered bodies for the ‘Super Mercedes’ (W 07):
Auer, Stuttgart-Bad Cannstatt
Erdmann & Rossi, Berlin-Halensee
Josef Neuss, Berlin-Halensee
Papler, Cologne
Reutter, Stuttgart
Voll & Ruhrbeck, Berlin-Charlottenburg
VIP customers included:
German Reich Chancellery, Berlin
Wilhelm II of Hohenzollern, former German Emperor, Apeldoorn/Netherlands
Emperor Hirohito, Japan
Archduke Josef, Budapest
Admiral Miklós Horthy, Budapest Germany Embassy, London
Otto Wolff, Cologne, industrialist and Member of the Supervisory Board of Daimler-Benz AG from 1926 to 1940
Lord Mayor Karl Fiehler, Munich
Federico J. Vollmer, wholesale merchant, Hamburg
Axel Tidstrand, Sågmyra/Sweden
In total, 119 vehicles of the ‘Super Mercedes’ (W 07) model were sold between 1930 and 1938; the number of units was spread as followed:
42 Pullman saloons
26 open-top touring cars 18 Cabriolet D
8 Cabriolet F 4 Cabriolet C
2 Cabriolet B 19 chassis, of which 4 were sold to Erdmann & Rossi
13 vehicles of these were supplied without a belt-driven supercharger
Another point to note is that there was never any such model as a 770 K, which has cropped up in the literature from time to time. The model designation is always: Mercedes-Benz Model 770 ‘Super Mercedes’. This also applies to its successor, the model series W 150 presented in 1938.
On the path towards the model series W 150 there were small quantities of an interim vehicle, the model series W 24, of which six cars were built for the Reich government. From the exterior it corresponded to a great extent to the early versions of the ‘Super Mercedes’ of model series W 150 and is often confused with it. From a technical point of view, however, they were worlds apart. As its source of power the model series W 24 had the 5.4-litre supercharged engine of the Model 540 K, which had an output of 115 hp (85 kW) without support from a belt-driven supercharger and 180 hp (132 kW) with supercharging. As far as the structure of the chassis was concerned, it was a hybrid design, which underlined this vehicle’s interim status: the frame was a box section frame, as was the case for all the large Mercedes-Benz models up until then. At the front the W 24 model series still had a rigid axle with semi-elliptic springs, but the rear axle was a modern DeDion axle with coil springs, which was used at the instigation of passenger car design engineer Hans Gustav Röhr, who had recently arrived on the scene. This design became the precursor of the DeDion rear axle which was later to be used in the W 150 model series and which was always referred to at Mercedes-Benz as the parallel wheel axle. The vehicles belonging to model series W 24 never went by one of the usual official model designations; internally they were occasionally referred to as ‘540 K (long wheelbase)’. Nothing is known of the whereabouts of the cars delivered to the Reich government.
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), view of the rigid rear axle and the leaf springs
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Pullman saloon from 1931 (see also photos 11959 and 11965)
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938): interior of a Pullman saloon from 1931 (see also photos 11958 and 11959)
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Pullman saloon from 1931 with impact protection on the frame trim beneath the doors, without a boot
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Pullman saloon from 1931 with impact protection on the frame trim beneath the doors, with a separate boot
Mercedes-Benz “Super Mercedes” (model series W 07, 1930 to 1938): Cabriolet D from 1931 with a Sindelfingen body
Road sign “No access for vehicles of any kind” on a building of the Mercedes-Benz plant in Sindelfingen. In the foreground, we see three Mercedes-Benz 770, known as the “Grosser” or “Grand” Mercedes (W 07, built from 1930 to 1938) ready for delivery.
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), open-top touring car with folded-out occasional seats
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), city coupé from the body assembler Neuss in Berlin dating back to the early 1930s
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Cabriolet F from 1935 (see also photo no. 22196)
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Cabriolet F from 1936 with an integral boot
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), dashboard with more modern instruments and a separately installed radio
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Cabriolet F in the Pullman city coupé roof variation
Mercedes-Benz “Super Mercedes” (model series W 07, 1930 to 1938), Cabriolet D from 1937 with rear-wheel trim (see photos no. 26350 and 26352)
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938) Cabriolet D from 1937, dashboard including integral radio station scale (centre, below) and a separate loudspeaker (see also photos no. 26346 and 26350)
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Pullman landaulet from the Japanese Emperor’s fleet in the grounds of the Imperial Palace
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938): this Pullman saloon from 1932, owned by the Japanese Emperor, is one of three such vehicles delivered at that time and is now on display in the Mercedes-Benz Museum
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Pullman saloon from 1937 with an additional window above the windscreen
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938), Cabriolet F from 1931, which was delivered to the abdicated German Emperor in exile in the Netherlands. Today it is exhibited in the Mercedes-Benz Museum
Mercedes-Benz “Super Mercedes” model (model series W 07, 1930 to 1938): interior of a Pullman saloon with stowage facilities for hand luggage beneath the roof, at the beginning of the 1930s
Mercedes-Benz model series W 24, seven-seater open-top touring car from 1936 with perforated disc wheels (see also photo no. 23489). The model series W 24 was produced in small quantities as an interim vehicle between model series W 07 and W 150
Mercedes-Benz model series W 24, seven-seater open-top touring car from 1936 with perforated disc wheels, without an additional load compartment (see also photo no. 23488). The model series W 24 was produced in small quantities as an interim vehicle between model series W 07 and W 150
Mercedes-Benz model series W 24 from 1937. There is a great deal of similarity between the front of this seven-seater open-top touring car and the Model 540 K, from which the engine and the radiator were taken. The model series W 24 was produced in small quantities as an interim vehicle between model series W 07 and W 150