Innovative on-demand shared ride service to launch in Europe: Mercedes-Benz Vans sets up joint venture with US start-up Via. From left: Daniel Ramot, Co-Founder and CEO Via, Volker Mornhinweg, Head of Mercedes-Benz Vans und Oren Shoval, Co-Founder and CTO Via.

Innovative on-demand shared ride service to launch in Europe: Mercedes-Benz Vans sets up joint venture with US start-up Via - Daimler Global Media Site - Innovative on-demand shared ride service to launch in Europe: Mercedes-Benz Vans sets up joint venture with US start-up Via. From left: Daniel Ramot, Co-Founder and CEO Via, Volker Mornhinweg, Head of Mercedes-Benz Vans und Oren Shoval, Co-Founder and CTO Via.