Mobile working: situation-related, individualised approach to customers for sales conversations. The premises can be adapted to suit individual customer needs. For example by emotionalisation by brand-specific adaptation of rooms. You can see a personal selling situation.

D489865 Brand experience in the digital age - Mercedes-Benz with new brand presence in retail
  • Shelfnumber
    18C0058_03
  • Legend
    Mobile working: situation-related, individualised approach to customers for sales conversations. The premises can be adapted to suit individual customer needs. For example by emotionalisation by brand-specific adaptation of rooms. You can see a personal selling situation.
  • Topics
  • Release date
    Feb 27, 2018
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