Stuttgart, Sep 10, 2015 -
The new A-Class rolls into showrooms on 26 September 2015. To mark the launch, Mercedes-Benz is starting an extensive marketing and advertising campaign on all communication channels under the title "The A-Class. Ready for a new generation." The campaign will be centred on various print advertisements and a TV spot. Aimed at a young, modern target group, they will present the vehicle as the perfect companion in everyday life.
Stuttgart, Jul 3, 2015 -
Striking contours, dynamically sweeping surfaces and coupé-like window lines characterise the exterior of the A-Class. With a new, more arrow-shaped front bumper, new LED High Performance headlamps and modified tail lights, the new generation emphasises the sportiness and dynamism of the successful compact-class model series.
Stuttgart, Jun 27, 2015 -
With the new generation of the A-Class, Mercedes-Benz reconciles the conflicting aims of sporty performance and enhanced comfort: With DYNAMIC SELECT the driver is able to change the car's characteristics in just seconds – at the touch of a button the A-Class drives in a particularly comfortable, sporty or efficient manner. Mercedes-Benz has also increased the range of available engines. The A 160 with 75 kW (102 hp) is the new entry-level model.