SEVILLE, SPAIN, May 6, 2021 -
The winners of the 2021 Laureus World Sports Awards have been unveiled at a digital Awards Ceremony in Seville. Formula One world champion Lewis Hamilton was the inaugural Winner of the Laureus Athlete Advocate of the Year Award for his involvement in the fight against racism.
Stuttgart, Apr 27, 2021 -
Safety and security matter at Mercedes-Benz – and always have. In both the physical and the digital world. The high demands that customers place on their vehicles with the star can therefore also apply to the handling of data.
Stuttgart, Apr 19, 2021 -
The EQS is the first model in the Mercedes-EQ family to be based on the modular architecture for luxury and executive-class electric vehicles. It marks an important milestone in Ambition 2039 - the path to the CO2-neutral mobility of the future at Mercedes-Benz.
Stuttgart, Apr 13, 2021 -
“To present the best of the best”: that was the ambition voiced by Karl Maybach and his father Wilhelm when they debuted the Maybach 22/70 HP W 3 a century ago – planting the seed for Mercedes-Maybach to become one of the most unique and exclusive automotive brands today.
Stuttgart, Apr 7, 2021 -
Mercedes-Benz Cars sold 590,999 passenger cars (+22.3%) in the first quarter of 2021 driven by China and US retail sales as well as strong demand for plug-in hybrids and all-electric vehicles. In Europe, one in four cars sold by Mercedes-Benz and smart was an xEV.
Stuttgart, Mar 26, 2021 -
It's not an everyday sight for the star to be travelling in tandem – not even in the home city of the Mercedes-Benz brand. Two tonnes of steel spread over a diameter of five metres are being transported safely in a tilted position on the back of a hydraulic heavy-duty transporter with a Mercedes-Benz Actros semitrailer truck.
Stuttgart, Jan 20, 2021 -
"With the world premiere of the all-electric EQA, we are giving a first glimpse into our new visual world of the upcoming Mercedes-EQ models. Our goal is to create a recognizable and emotional brand experience at the same time that combines sustainable lifestyle and contemporary luxury," says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG.
Stuttgart/Berlin, Jan 19, 2021 -
Mercedes-Benz launched Mercedes-Benz Fashion Week (MBFW) Berlin on the evening of Monday, 18 January with a live art performance by Tom Van der Borght, up-and-coming Belgian designer and winner of the renowned International Festival of Fashion, Photography and Fashion Accessories in Hyères (organised by villa Noailles).
Jan 8, 2021 -
Mercedes-Benz is accelerating its journey towards CO2 neutrality. Significant progress was made in 2020, with a steep increase in xEV deliveries: More than 160,000 plug-in hybrids and all-electric vehicles were sold by Mercedes-Benz Cars worldwide (+228.8%), including about 87,000 units in the fourth quarter.
Stuttgart, Nov 18, 2020 -
Whether renowned financial entrepreneur, race driver or professor of artificial intelligence – female strength is multifaceted. For five years now, Mercedes-Benz has been engaging in an intensive dialogue with women around the world through its international "She's Mercedes" initiative – in order to more specifically address their needs and self-image in the field of mobility as well as offer them a contemporary brand experience.
Stuttgart, Oct 20, 2020 -
Mercedes-Benz once again recognised as one of the most coveted brands in the world: In this year's "Best Global Brands" ranking by renowned US brand consultancy Interbrand, the car with the star successfully stood its ground in eighth place. With an estimated brand value of 49,268 billion US dollars, it is the only European company to place in the top ten.
Stuttgart, Oct 18, 2020 -
Mercedes-Benz has partnered with Fashion Open Studio (FOS), the British, global non-profit organisation campaigning for a more sustainable luxury industry, to support the next generation of extraordinary design talent.
New York, Oct 3, 2020 -
When the gavel fell at the Contemporary Curated auction at Sotheby’s on Friday 2nd October 2020, it reiterated how powerful a vehicle art can be in creating opportunity and positive change.
Stuttgart, Sep 23, 2020 -
"Your City. Your Energy." That is the motto under which smart is working with jam skater Oumi Janta to launch a new social media campaign aimed at awakening interest in urban and electric mobility.
Stuttgart, Sep 8, 2020 -
On September 8th, Project Geländewagen – the first outcome of a collaboration that is a first of its kind between Mercedes-Benz and Chief Creative Director and Founder of Off-White and Men’s Artistic Director of Louis Vuitton Virgil Abloh – was unveiled via a unique digital launch event.
Mercedes-AMG G 63 (Combined fuel consumption: 13.1 l/100 km; combined CO2 emissions: 299 g/km*)
Stuttgart, Sep 2, 2020 -
The S-Class is the brand’s centrepiece and stands for the fascination of Mercedes-Benz: legendary engineering and traditional craftsmanship paired with intelligent vehicle innovation.
Stuttgart, Aug 21, 2020 -
Since 2016, Mercedes-Benz has been offering its customers the option of equipping as yet unconnected vehicles from older model series dating back to 2002 with the Mercedes me Adapter.
Copenhagen/Stuttgart, Aug 11, 2020 -
At Copenhagen Fashion Week SS21, Mercedes-Benz partnered with Danish supermodel Helena Christensen to raise awareness around the importance of wearing mouth-nose-masks to contain the COVID-19 pandemic.
Stuttgart, Jul 27, 2020 -
In the first initiative of its kind, Project Geländewagen sees Mercedes-Benz collaborate with the polymath artist, architect, creative director and fashion designer, Virgil Abloh, to create a unique artwork from the iconic Mercedes-Benz G-Class, which turned 40 in 2019.
Stuttgart, Jul 21, 2020 -
The global sales strategy ‘Best Customer Experience 4.0’ consistently places customers and their needs front and center. That is why contact between Mercedes-Benz and its customers in recent months has been taking place mainly via its numerous digital channels.
Stuttgart, Jul 20, 2020 -
The digitalisation of sales and aftersales, which has been accelerated even further by the COVID-19 pandemic, is the focal point of the seventh episode of the Meet Mercedes DIGITAL news format. With “Best Customer Experience 4.0”, Mercedes-Benz is offering its customers a seamless and convenient luxury experience whenever they want to contact the brand – online and offline.
Stuttgart, Jul 8, 2020 -
Mercedes-Benz has further intensified its customer contact in the second quarter using numerous digital services and tools. The high flexibility of its global dealers, the attractive product portfolio and the strength of the Mercedes-Benz brand were reflected in its car sales:
Stuttgart, May 20, 2020 -
Climb mountains, overcome obstacles and embark on a wilderness adventure: Mercedes-Benz is breaking with the expectations of SUV communication. The campaign to launch the new GLA turns the usual advertising cliché on its head.
Stuttgart, Mar 19, 2020 -
Due to the worsening COVID-19 pandemic, the global social media channels of Mercedes-Benz and Daimler will be used to support the dissemination of important information from official institutions and health organizations.
Stuttgart, Mar 6, 2020 -
Nature conservation is her vocation, and a camera is her constant companion: the adventurer and conservation photographer Cristina Mittermeier seeks to initiate change with her photos, and inspire people to rethink.
Mercedes-Benz EQC 400 4MATIC: Combined power consumption: 20.8–19.7 kWh/100 km; combined CO2 emissions: 0 g/km)*
Stuttgart, Feb 16, 2020 -
This year’s Laureus World Sports Awards (LWSA) on 17 February in Berlin will be a particularly propitious occasion, as it will mark the 20th time that these prestigious awards have been presented. Together with Laureus, Mercedes-Benz will be celebrating the anniversary as a long-standing partner of Laureus Sport for Good.
Stuttgart, Feb 5, 2020 -
Mercedes-Benz has been able to further increase its brand value in the current "Global 500 2020" ranking of the American brand valuation company Brand Finance and once again is the most valuable car brand in the world. The brand with the star is also the most valuable B2C brand in Europe. Five hundred brands were examined in the course of this study.
Stuttgart/Las Vegas, Jan 7, 2020 -
At CES 2020, the inventor of the automobile will be giving an outlook on the sustainable mobility of the future with the Mercedes-Benz VISION AVTR. The concept vehicle connects human, machine and nature in an unprecedented way.
Stuttgart/Las Vegas, Dec 16, 2019 -
In his keynote speech at the Consumer Electronics Show taking place in Las Vegas (CES) from 7 to 10 January 2020, Ola Källenius, Chairman of the Board of Management Daimler AG and Mercedes-Benz AG, will provide a visionary outlook of the future interaction between man and machine.
Stuttgart, Dec 6, 2019 -
For the first time, global sales by Mercedes-Benz passed the mark of 200,000 units in a November: deliveries of 209,058 cars constitute an increase of 5.3%. Not only was a new record high reached for the month, but unit sales also increased by 1.4% in the period of January to November.
Stuttgart, Nov 27, 2019 -
November sees the start of the advertising campaign “Enjoy Electric.” for the market launch of the Mercedes-Benz EQC with various moving image formats and a major print and online communication initiative.
Stuttgart, Nov 7, 2019 -
Mercedes-Benz sold 199,293 cars worldwide in October, thus surpassing the prior-year month, which had been the bestselling October for the brand with the three-pointed star, by more than 9,000 units (+4.9%). The growth in October was largely driven by the new A-Class Saloon and the new GLC.
Stuttgart, Oct 17, 2019 -
Mercedes-Benz further increased its brand value, and is once again the world's most valuable luxury automotive brand. In the latest "Best Global Brands 2019" ranking by the renowned US brand consultancy Interbrand, the brand reaffirmed last year's result by taking 8th place.