New AMG Retro Edition: AMG turns 45 – MB Accessories joins in the celebrations

New AMG Retro Edition: AMG turns 45 – MB Accessories joins in the celebrations
June 2012
On 1 June 1967, Mercedes-Benz engineers Hans-Werner Aufrecht and Erhard Melcher teamed up to found AMG. In 1971 the company became famous overnight with the second placing of the 300 SEL 6.8 red touring car with the start number 35, in the 24-hour race in Spa-Francorchamps. Both of these events are commemorated with 1970s style in the AMG Retro Edition from Mercedes-Benz Accessories GmbH, now available from Mercedes' partners and from the online shop.
The historic dates feature on the classic white polo shirt made from 100% cotton. Discreet red highlighting on the collar, inner button placket and on the neck band, and a red stripe on the sleeve cuffs also commemorate the first AMG racing car, as do the badges on the sleeves showing the date 1971 and the number 35. The first AMG logo is printed in silver in 3D on the left-hand side of the chest, with the words "Founded 1967" on the back of the neck. Even the buttons bear the AMG logo. The men's polo shirt is available in sizes S to XXL. To go with the polo shirt there is a cap showing the early version of the AMG logo, the badges "1971" and "35", and the words "Founded 1967".
A fine leather collection is available made from vintage-look cognac-coloured calfskin, and the items in this collection are sure to become the user's everyday style accessories. The collection includes a weekend travel bag (dimensions: 47 x 30 x 25 cm) with sturdy handles, dark-brown cotton lining and base feet, a wallet and a belt. All of these items feature the same exceptional high-quality leather workmanship, with inserts made from perforated leather, the early version of the AMG logo embossed on the outside and the words "Founded 1967" stamped on the inside. To go with the leather collection there is also a key ring.
A tasteful pin in the form of the AMG heritage logo commemorates the anniversary of the company's establishment. It is made of matt silver-coloured rhodium-plated brass with a patina effect. Completing the AMG Retro Edition is a coffee mug with original racing features from the AMG 300 SEL 6.8 and a set of 2 classic espresso cups with the early version of the AMG logo, both of which come in special gift boxes.

Press Contact


CAP AMG, white, 100 % cotton, cotton lining, sandwich peak insert and underside of peak in red, first AMG logo as silver 3D print on front, badges featuring the date "1971" and the number "35" on right and left, the words "Founded 1967" printed in black on inside, metal clasp, embossed with AMG logo, for adjusting fit. Order number B6 695 9977
AMG Retro Collection
VINTAGE ESPRESSO CUP SET, AMG_ Set of two porcelain espresso cups and saucers, with the early AMG lettering, in a decorative gift box, made in Germany. Order number B6 695 9975
VINTAGE PIN, AMG_ Matt silver colour with patina, rhodium-plated brass, featuring first AMG logo, butterfly clasp. Order number B6 695 9976
BELT AMG, vintage-look cognac-coloured calfskin, matt silver-coloured buckle, 2 loops in perforated leather, AMG logo embossed on outside of belt tip, back of tip trimmed with perforated leather, adjustable fit, "Founded 1967" and "Made in Italy" embossed on inside, width approx. 3.5 cm, length approx. 125 cm. Order number B6 695 9972
MEN´S POLO SHIRT AMG, white, 100 % cotton, underside of collar and inner button placket in red, sleeve cuffs with red stripe, red neck band with narrow black stripe in centre, silver-coloured 3D AMG logo printed on front, badges featuring the date "1971" and the number "35" on sleeves, black 3D transfer print "Founded 1967" at the neck, mother-of-pearl buttons featuring AMG logo. Sizes S–XXL. Order number B6 695 9981–9985
VINTAGE MUG, AMG_ porcelain mug, printed with motif of AMG 300 SEL 6.8, made in Germany, in a special gift box. Order number B6 695 9974
WEEKENDER AMG, vintage-look cognac-coloured calfskin, dark brown 100 % cotton lining, sturdy handles, zipped compartments inside and out, detachable leather shoulder strap with snap hooks, lower part of outside in perforated leather, feet in base, AMG logo embossed on outside, "Founded 1967" and "Made in Italy" embossed inside, size approx. 47 × 30 × 25 cm. Order number B6 695 9970
45 years of AMG