Modern luxury in book form: "Sensual Purity – Gorden Wagener on Design"

07.
December 2016
Stuttgart

Stuttgart. "Sensual Purity – Gorden Wagener on Design" encapsulates modern luxury in book form. The book appears today, published by Condé Nast International, London, one of the leading publishing groups for lifestyle topics. From the very first page, it immerses the reader in the all-embracing world of Daimler design, with a special focus on the Mercedes-Benz brand. Through the eyes of Gorden Wagener, Chief Design Officer Daimler AG, the book takes an unprecedentedly in-depth look behind the scenes at the Design Studios and provides a comprehensive insight into the designers' creative work. This journey of discovery is uniquely visualised by the magnificent imagery of renowned British photographer Jonathan Glynn-Smith. A special highlight of the book is the "Mercedes-Benz Future World". This shows how the designers' dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The "Mercedes-Benz Future World" is informed by the design philosophy of Sensual Purity, which combines the brand's two poles of emotion and intelligence in unique fashion.

Essays by renowned futurologists, philosophers, neuroscientists and novelists illuminate the elusive nature of creativity. The book also shows Gorden Wagener in conversation with leading creative thinkers, such as the pioneer of modern architecture and urban planning, Patrick Schumacher, and the editor-in-chief of US technology magazine WIRED, Scott Dadich. Wagener also talks shop with Neville Page, who has worked as a film designer for successful Hollywood productions such as Star Wars, Tron and Avatar. Neville works as a concept designer for international cinema films and TV series.

The lavishly designed volume copiously illustrated with photos and sketches comes in the form of a coffee table book in hardback and featuring a metallic look.

It is published in English and will be available for pre-order on Amazon by beginning of December 2016 and later available for sale on Amazon and selected art stores and museum stores beginning 2017. The book can be pre-ordered under:  https://www.amazon.co.uk/Sensual-Purity-Gorden-Wagener-Design/dp/1906532109.

Modern luxury for a future world

"With our design philosophy of Sensual Purity we initiated a shift in automotive design," observes Gorden Wagener. In "Sensual Purity" he shows how the designers apply this philosophy in their creative work. "Hot and cool" is how Wagener describes this combination of emotion and intelligence which stands for modern luxury and gives people what they value most of all today: time, space and the flexibility to lead their daily lives in a calm and efficient manner. The designers have long since ventured beyond the field of automotive design. Under the "Mercedes-Benz Style" label, Gorden Wagener and his team design lifestyle products for other areas of life. From a surfboard or golf cart, through boats or a helicopter to the interior of an aircraft cabin or of luxury apartments – they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. Created especially for the book, the "Mercedes-Benz Future World" provides an idea of what such new worlds might look like in the future.

The facts on the book "Sensual Purity – Gorden Wagener on Design"

The book is the result of a collaboration between Mercedes-Benz and the Condé Nast International publishing company in London. Both share successful traditions extending back over more than 100 years and enjoy worldwide renown in their respective fields.

The book's 160 pages contain more than 100 colour photographs and over 50 black-and-white illustrations, virtually all of which have been produced exclusively for the book.

Title: Sensual Purity – Gorden Wagener on Design

Author: Gorden Wagener: Chief Design Officer Daimler AG responsible for the design of all the company's brands

His formative influence on the design philosophy of Sensual Purity stretches back to 2008, and informs every detail of every new car which has been designed since then.

Photos: Jonathan Glynn-Smith: photographer, film maker and director. He has worked with the world's leading publishers, fashion houses and luxury brands in connection with magazines, books, advertising campaigns and exhibitions.

Language: English

Number of pages: 160

Format: h 33 cm x w 25 cm, hardcover (slipcase)

Jacket/edge: silver

Printed by: Kösel, Germany

Publisher: Condé Nast London

Price: 49 euros

ISBN: 978-1-906532-10-9

Press Contact

Media


  • 16C930_002
    Design book by Condé Nast International for Mercedes-Benz, silver Hardcover, English, 160 pages, h 33 cm x w 25 cm
  • 16C930_003
    Through the eyes of Gorden Wagener, Chief Design Officer Daimler AG, the book takes a look behind the scenes at the Design Studios
  • 16C930_001
    Design book by Condé Nast International for Mercedes-Benz, silver Hardcover, English, 160 pages, h 33 cm x w 25 cm
  • 16C930_005
    The book comes in the form of a coffee table book in hardback and featuring a metallic look. It is published in English and will be available for pre-order by beginning of December 2016
  • 16C930_004
    The book a collaboration between Mercedes-Benz and the Condé Nast International publishing company in London. Both share traditions extending  over 100 years and are worldwide renown in their respective fields.
  • 16C930_006
    "Hot and cool" is how Wagener describes the combination of emotion and intelligence which stands for modern luxury and gives people what they value most of all today: time, space and the flexibility to lead their daily lives in a calm and efficient manner
  • 16C930_007
    "With our design philosophy of Sensual Purity we initiated a shift in automotive design," observes Gorden Wagener. In "Sensual Purity" he shows how the designers apply this philosophy in their creative work
  • 16C930_008
    Essays by renowned futurologists, philosophers, neuroscientists and novelists illuminate the nature of creativity
  • 16C930_010
    A highlight of the book is the "Mercedes-Benz Future World". It shows how the designers dream of a future world
  • 16C930_011
    Pur inspiration - a designer travels in his mind and imagines a world he creates on his own
  • 16C930_012
    How would a Mercedes-Benz World would like in future: what if the infrastructure could be designed - how would the buildings, offices, cars, streets and bridges look like?
  • 16C930_013
    The "Chandelier Rockhouse" in the Mercedes-Benz Future World merges into the natural marine environment. The interior the house is flooded by daylight through 180° panoramic windows
  • 16C930_014
    The "Floating Panorama Chilling Platform" in the Mercedes-Benz Future World  is a free area at 250m above sea level and connected with the "Intelligent Solar Panel High-Speed Road". This high-speed road includes futuristic features such as an autonomous high-speed vehicle guidance.
  • 16C930_015
    The “Flying Bridge“ in the Mercedes-Benz Future World has a total of ten lanes which integrates all road types: traditional high ways as well as an autonomous driving high-speed lane
  • 16C930_016
    The „Halo Arena“ in the Mercedes-Benz Future World has an aerodynamic roof and organic elements in its glass façade. The arena has room for up to 200,000 people.
  • 16C930_017
    The „Imaginarium Tower“ in the Mercedes-Benz Future World offers has all areas of life in one monument. On 240 levels the inhabitans are living, working and spending free time.
  • 16C930_018
    The “Oasis Plaza” in the Mercedes-Benz Future World  is a leisure centre with shopping malls, restaurants and wellness/spa areas. The building is framed by spacious terraces for relaxation with ocean views.
  • 16C930_019
    At 2,963 ft high (around 900 meter), the observation platform in the „Imaginerium Tower” is an attraction in the Mercedes-Benz Future World. Visitors can watch the view from human drone gliders.
  • 16C930_020
    The  “Sky Design Lounge” in the Mercedes-Benz Future World offers a breathtaking 360°  panoramic view above the cloud line. The interior design creates an inspiring atmosphere.
  • 16C930_021
    At 2,963 ft high (around 900 meter), the observation platform in the „Imaginerium Tower” is an attraction in the Mercedes-Benz Future World. Visitors can watch the view from human drone gliders.
  • 16C930_022
    The Marina in the Mercedes-Benz Future World is based on a circular arrangement. Besides the port traffic which is managed here, also there are possibilities for spending leasure time.
  • 16C930_023
    The „Mercedes“ Yacht with a lenghth of 994 ft (around 300 meter) is a swimming penthouse. With a helicopter airport and a beach club on its own, it has place for over 80 guests and 150 crew members.
Loading