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Milestone for Daimler Trucks in Asia: One Million FUSO Vehicles Sold in Indonesia
- Daimler Trucks with a strong presence in growth markets
- 1-millionth mark topped with FUSO sales in Indonesia
- Daimler Trucks continues to rev up sales in export markets in Asia and Africa
Daimler’s commercial vehicle subsidiary Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is celebrating a milestone achievement of one million commercial vehicles sold in MFTBC´s largest export market Indonesia. The company has been present on the Indonesian market since 1970 and has established itself as the leading commercial vehicle brand in that country. FUSO is the market leader in the overall truck segment with a market share of 45.8 % in the period from January to August 2013.
The FUSO Canter truck is a top seller with a market share of 52.5 % in the light duty truck segment (January to August 2013) in Indonesia and is contributing significantly to the seven-digit sales benchmark.
Dr. Albert Kirchmann, Head of Daimler Trucks Asia and MFTBC President & CEO, congratulated: “One million commercial vehicles sold of our tradition-rich FUSO brand in Indonesia prove that we have the right products on offer for our customers in the country,” noting: “Indonesia is a strategically important market for our growth strategy as a country that already ranks third among the largest sales markets for light-duty trucks worldwide.”
To enable stronger participation in the growth of sales markets like Indonesia, the two Daimler commercial vehicle subsidiaries, Mitsubishi Fuso Truck and Bus Corporation (MFTBC) and Daimler India Commercial Vehicles (DICV) are bundling their Asia business under the umbrella of Daimler Trucks Asia with the joint goal of 290,000 units sold until 2020. While moderate growth rates are expected for the triad markets (Europe/North America/Japan), Daimler Trucks sees very promising growth prospects in the follower markets (such as Brazil/Russia/China) as well as in the developer markets of Asia and Africa.
The markets of Southeast Asia offer a significant long-term market potential. According to external forecasts, an increase of approx. 20 % to 30 % in annual truck sales can be expected for the entire Southeast Asia region until 2020.
Daimler Trucks Asia
MFTBC and DICV work hand in hand under the umbrella of Daimler Trucks Asia. To bolster the presence in growth markets, the two companies are relying on an integrated product range for greater variant diversity and an optimized production network with the truck plants in Kawasaki, Japan, and Chennai, India, as the main production locations.
Through the joint activities of MFTBC and DICV in the areas of product development, production and procurement, Daimler Trucks Asia is utilizing the strengths of both companies. Nevertheless, MFTBC and DICV continue to operate as independent subsidiaries of Daimler AG.