Mercedes-Benz develops Event Course for Super Mario Maker: "Super Mario Maker" with the Mercedes-Benz GLA

Mercedes-Benz develops Event Course for Super Mario Maker: "Super Mario Maker" with the Mercedes-Benz GLA
December 2015
Stuttgart.  Mercedes-Benz has developed an Event Course called “Mercedes-Benz Jump’n’Drive” for the new Nintendo game "Super Mario Maker". In this level, Mario drives a Mercedes-Benz GLA. Once players unlock it by completing the level, they can add the GLA to their collection of ‘ Mario-Costumes’ in the game.
"We are delighted to once again be represented in a blockbuster game like Super Mario Maker," says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "Mercedes-Benz and Nintendo have a lot in common. Above all, they share the same vision: to inspire their customers and fans – whether in real life or in the virtual world."
This special content marks the second time that Mercedes-Benz has made additions to a Nintendo game: The GLA is one of multiple free downloadable vehicles in Mario Kart 8. The new Super Mario Maker Event Course was created by Mario fans at Mercedes-Benz who were inspired by the GLA’s appearance in Mario Kart 8 and wanted to build a level with Mario taking the GLA on a road trip. The Mercedes-Benz Event Course takes players through a variety of automotive-related areas, including being at the dealership, taking a test drive through a city and eventually cruising down the autobahn. And as with any good Mario level, some surprises wait to be discovered.
"Super Mario Maker continues to grow and evolve with new courses and content,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “It’ s great that a luxury car brand like Mercedes-Benz recognizes the ability to create fun courses and share them with others. "The Super Mario Maker game lets players create, play and share their own Mario courses using a wide array of enemies, objects and power-ups. Millions of courses have been uploaded for people to play, many using elements of the Mushroom Kingdom in ways never before encountered.
To visualize the game principle of Jump’n’D rive, Mercedes-Benz has produced a short film. In this film Mario follows a GLA during a drive through the city and overcomes with his familiar Jump’n’Run movements real obstacles ().
About Mercedes-Benz – The best or nothing
Mercedes-Benz is the inventor of the car – and since 1886 it has been shaping the future of mobility with passion. As pioneers of the automotive industry, it is our ambition and commitment to carry forward the tradition of the brand with ground-breaking technologies and high-quality products. The brand promise is "The best or nothing". Like no other automotive brand, Mercedes-Benz appeals in equal measure to the hearts and minds of its customers. As the most valuable premium automotive brand in the world, contemporary luxury represents the style and approach of the brand. The brand enjoys a high reputation in terms of quality, safety, comfort, design and sustainable mobility. Employees worldwide work at Mercedes-Benz every day to provide our customers with "the best" - in research and development, in production and purchasing, sales and service.
About Nintendo
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 686 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.

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„Super Mario Maker“ and the Mercedes-Benz GLA
„Super Mario Maker“ and the Mercedes-Benz GLA
„Super Mario Maker“ and the Mercedes-Benz GLA