Mercedes-Benz at CES 2017: EQ – the new brand for electric mobility

The company is bundling its entire know-how around the intelligent electric mobility of Mercedes-Benz Cars under the brand name EQ.

  • EQ is the new electric mobility brand of Mercedes-Benz.
  • The name EQ stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand values of "Emotion" and "Intelligence".
  • The new EQ brand encompasses all key aspects of customer-focused electric mobility and extends beyond the vehicle itself.
  • EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles and wallboxes to charging services and home energy storage units.

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    The navigation system on board the Concept EQ is based on the HERE map platform and offers a unique 3D view. The system employs the GPU technology from NVIDIA to this end.
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    The navigation system on board the Concept EQ is based on the HERE map platform and offers a unique 3D view. The system employs the GPU technology from NVIDIA to this end.
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    Generation EQ, exterior
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    Generation EQ, exterior
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    Generation EQ, exterior, inductive charging platform
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    Generation EQ, exterior, 21-inch wheels
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    Generation EQ, exterior charging via wallbox
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    Generation EQ, interior, the instrument panel is tailored to the driver
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    The study "Concept EQ" (premiered at the 2016 Paris Motor Show) provides an example of how vehicle interiors are heralding a paradigm shift as they evolve into living and working environments
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    Generation EQ, interior, driver-oriented cockpit
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    Generation EQ, exterior, studio, dark-tinted panoramic roof
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    Generation EQ, diagram, drive, components
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    Generation EQ, diagram, drive, components
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