Mercedes-Benz Fashion Week

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  • Berlin/Stuttgart, Jan 22, 2015 - The most important people of the German fashion industry and many celebrities gathered yesterday in the restaurant Borchardt to celebrate the popular Mercedes-Benz & VOGUE Fashion Night. Around 350 guests followed the invitation of Christiane Arp, editor-in-chief of VOGUE, and Dr. Jens Thiemer, Head of Marketing Communication of Mercedes-Benz Cars, for a casual get-together. Among them were Dree Hemingway, Anna Maria Mühe, Sabine Christiansen and Norbert Medus, Susan Hoecke, Katharina Schüttler, Thomas Kretschmann, Christian Boros, Joachim Löw, Livinia Wilson, Franziska Knuppe, Oskar Roehler and Alexandra Rischer-Roehler, Fritzi Haberland, Dennenesch Zoudé, Dorothee Schumacher, Lena Hoschek, Kilian Kerner, Dawid Tomaszweski, Michael Sontag and the governing mayor of Berlin Michael Müller with his wife Claudia.
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  • Berlin/Stuttgart, Jun 29, 2009 - Mercedes Benz Fashion Week Berlin Spring/Summer 2010, which takes place July 1 to 4, 2009, is breaking all existing records. For the first time, more than 30 labels are showing their collections. Among the new participants are Anja Gockel, BOSS Orange, CUSTO Barcelona, Deanoor, Escada Vintage, GANT, Lena Hoschek and Patrick Mohr. This merely confirms that the Mercedes-Benz Fashion Week Berlin has reached the highest echelons of the international fashion world and Berlin has regained its prominence as an important fashion capital.
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  • Stuttgart, May 6, 2009 - Irresistible fascination and sensual elegance: The official key visual for the upcoming Mercedes-Benz Fashion Week Berlin Spring/Summer 2010 presents the new E-Class Coupé of the Stuttgart-based car manufacturer as an object of desire. International star photographer Peter Lindbergh has created an impressive work of art that perfectly expresses the attraction of beauty and elegance – and thus the connection between fashion and Mercedes-Benz design. The leading role in the key visual is played by the international Mercedes-Benz fashion brand-ambassador Julia Stegner and the new E-Class Coupé.
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  • Stuttgart/Berlin, Jan 30, 2009 - The city of Berlin is well on its way to re-establishing itself as one of Europe’s key fashion capitals – and Mercedes-Benz Fashion Week Berlin is the driving force behind this positive development. As the only significant German fashion event it has already established itself in the international fashion world – being in particular an important platform for German designers.
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  • Stuttgart/Berlin, Jan 29, 2009 - Their presence has already been felt all over town for several days. Appearing on posters and vehicles, international top model Julia Stegner and the new Mercedes-Benz CLS 350 Grand Edition have made their impression on Berlin’s cityscape. Now, the two stars finally appeared live in the German capital as they celebrated their premiere at Mercedes-Benz Fashion Week Berlin. “Mercedes-Benz and fashion are really a perfect match. Both are about exclusive design and image,” remarked Julia Stegner, glancing over at the four-door coupé. At the BOSS Black show yesterday evening, Stegner opened the fourth Mercedes-Benz Fashion Week Berlin as the brand ambassador of the international fashion activities of Mercedes-Benz.
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  • Stuttgart/Berlin, Jul 23, 2008 - Berlin was the world’s fashion Mecca yesterday as foremost international designers, famous top models and scores of celebrities from Germany and abroad converged in the city’s Tempodrom to celebrate ELLE Germany’s 20th anniversary as part of Mercedes-Benz Fashion Week Berlin. The occasion was also marked by two world premieres: the inaugural presentation of the ELLE Fashion Star Award, the “Mercedes”, and the first time the world’s 20 top fashion designers shared the same runway.
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  • Stuttgart/Berlin, Jul 20, 2008 - Claiming its place alongside Milan, Paris and New York, Mercedes-Benz Fashion Week Berlin has become a top new global fashion event. This is not only evident by the mounting number of top international fashion designers on its runways and the growing contingent of celebrities appearing on its red carpets. For the first time, American star photographer Dan Lecca has come to Berlin, as well. Regarded worldwide as the king of catwalk photography, Lecca is also the treasured resident photographer of several top designers, including Gucci, Calvin Klein and Marc Jacobs.
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  • Stuttgart, Jul 10, 2007 - Mercedes-Benz will launch its own Internet television broadcasting service on July 12 with a live report from Mercedes-Benz Fashion Week Berlin. “Mercedes-Benz TV” will broadcast in German and English and set new standards for online brand communication. The Internet TV service will feature a weekly news magazine hosted by Tanja Bülter, a society reporter from the RTL television network.
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