Industry trade shows and events

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  • Stuttgart/Las Vegas, Jan 5, 2017 - The presence of Mercedes-Benz and smart at the CES show in Las Vegas is dominated by a new corporate strategy, known as CASE. The world's largest consumer electronics show, from 5 to 8 January 2017, sees the display of products and concepts relating to the four strategic pillars "Connected", "Autonomous", "Shared & Service" and "Electric Drive".
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  • Hamburg / Stuttgart, Aug 23, 2016 - From 26 to 28 August 2016 the worldwide smart fan community will come to Hamburg Großmarkt for this year's smart times. Thousands of smart fans from 34 different countries are expected in the Hanseatic city, some of them with elaborately and individually customised or extravagantly modified smart vehicles.
  • Consumption combined: 4,6 l/100 km, CO2 emission combined: 104 g/km
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  • Stuttgart/Budapest, Aug 31, 2015 - On 28 and 29 August 2015 2,476 smart fans from around the world came together in the Hungarian city of Budapest for this year's smart times. Historic Heroes' Square in the city centre was the venue for the 15th anniversary of the world's largest international gathering of smart fans. For the first time the smart times participants had an opportunity to tour the city on the Danube by night.
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  • NewYork, Mar 30, 2015 - The new smart fortwo will have its official US premiere at the New York International Auto Show (NYIAS, 3. - 12. April 2015). Following the successful market launch in Europe with a sharp rise in registration figures (+ 40.5 as per February), the city coupé will also be available in the USA from the autumn. A key element of smart's success is car2go, the most successful car sharing programme in the world. In North America car2go is available in 14 cities.
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  • Stuttgart/Shanghai, Dec 15, 2014 - Five years after market launch, smart has firmly established itself in China as a trendsetter and pacesetter for urban mobility. After Germany, the Middle Kingdom is now the second biggest market for the innovative two-seater. This success was celebrated at the end of “smart times 2014 China” by around 50,000 fans of the brand at the “LIVE smart China 5-Year Anniversary Concert” in Shanghai Stadium. At the event, smart surprised its Chinese fans with two new special models:
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  • Toronto, Ontario, Jun 16, 2014 - smart Canada is pleased to announce its exclusive automotive sponsorship of WorldPride 2014 which will be hosted in Toronto, Ontario from June 20th to 29th. The event will be held simultaneously with Toronto's annual Pride Week – one of the largest festivals in the world that celebrates Lesbian, Gay, Bisexual, Transgender, Intersex (LGBTI) and other communities of emerging sexual identities.
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  • Stuttgart/Frankfurt, Sep 5, 2013 - More than two seats are also fully in keeping with the smart brand experience: the smart fourjoy proves this. The study has all the typical smart attributes and embodies pure carefree enjoyment of urban life. The compact four-seater is the forerunner of a new smart generation and is celebrating its world premiere at the International Motor Show in Frankfurt (12 – 22 September 2013).
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  • Stuttgart/Luzern, Jun 12, 2013 - From 23 to 25 August 2013 the worldwide smart fan community will come together on the south bank of Lake Lucerne against the scenic backdrop of the Alps for this year’s smart times. Several thousand smart enthusiasts are expected in Buochs, Lucerne with their vehicles of all smart model series, some of which have been painstakingly customised or exotically modified by their owners.
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  • Stuttgart, Nov 28, 2012 - World-class high technology and new design ideas which break beyond conventional boundaries are to be featured by Mercedes Benz at this year's Los Angeles Auto Show. Three newcomers will be celebrating their premiere on this automotive stage: the new Mercedes-Benz SLS AMG Coupé Black Series, a smart fortwo electric drive which fashion designer Jeremy Scott has bestowed with wings, and the Ener-G-Force one-off vehicle featuring the genes of the Mercedes-Benz G Class.
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  • Stuttgart/Paris, Sep 14, 2012 - smart is reaching for the stars. With the concept vehicle smart forstars the urban global brand is hitting the nerve of a target group that is at home in the cities of the world. The electrically driven smart forstars is an SUC (Sports Utility Coupé) with room for two people and plenty of stowage space. Its name is a tongue-in-cheek reference to the glass roof above the passengers that gives a clear view of the starry sky. At the same time it hints at the witty idea of integrating a video projector in the front bonnet.
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  • Antwerp/Stuttgart, Aug 27, 2012 - From 23 - 26 August 2012 1,594 smart fans from 27 countries came to Antwerp for the world's largest gathering of the smart community – and set a new world record with the longest ever smart parade. On Saturday 1,114 vehicles drove through the streets of the Belgian city and the third largest European seaport watched by enthusiastic spectators. All CO2 emissions produced from driving during the big four-day event will be compensated by reforestation.
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  • Stuttgart/Antwerp, Jun 5, 2012 - From 23 - 26 August 2012 the worldwide smart community will come together in the port area at Hangar29 Waagnatie for this year's smart times. More than 4,500 smart enthusiasts from 25 countries are expected in Antwerp – some of them with individually designed vehicles. For the first time, the world's largest gathering of fans of the brand will be carbon-neutral. To offset the carbon emissions produced by the guests while travelling around with the smarts the car-maker will plant trees in cooperation with the international non-profit organisation WeForest.
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  • Stuttgart, Mar 1, 2012 - For 10 years already smart BRABUS has stood for dynamism and sportiness. Since 2002 the company founded by smart and the tuning specialist BRABUS from Bottrop have brought top versions of the popular car brand to the market. At the Geneva Motor Show the BRABUS versions of the smart fortwo electric drive and the smart ebike will show what these look like in the era of electric mobility. The dynamic character of both models is not only expressed in their appearance, but also in enhanced performance.
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  • Stuttgart, Feb 1, 2012 - The spring of 2012 will see the smart fortwo making its mark in a striking new look, featuring an upgraded exterior and a fresh leather/fabric mix in the interior. The smart fortwo is available for ordering now. The first vehicles will reach dealers at the beginning of April.
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  • Stuttgart, Dec 7, 2011 - smart is turning the automotive world upside down once again and challenging ideas about what an urban pickup should look like. In a tongue-in-cheek manner the for-us signals that this is the right car for the young and young-at-heart with active lives who attach importance to low emissions and taking up minimum road space. The smart for-us translates the practical loading concept of a pickup to the reality of 21st century urban traffic for the first time.
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  • Riccione/Stuttgart, Aug 9, 2011 - From 4 - 7 August 2011 1.500 smart fans from 22 countries gathered in the Italian seaside resort of Riccione for the largest event of the smart community worldwide. Over four days the fans - who came together in Italy instead of Austria for the first time after ten years - shared their passion for the small city car and connected with designers, tuners and experts. Next year the community will congregate in Belgium.
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  • Stuttgart/Riccione, Jun 6, 2011 - After ten years in Austria, this year the world's largest gathering of smart fans is taking place in Italy for the first time. From 4 - 7 August 2011 the European smart community will come together in the seaside resort of Riccione on the Adriatic coast. In future smart times will take place in a different country each year. This reflects the continuously growing importance of the event for the smart brand. In the space of ten years smart times has evolved from a small gathering to a large European event.
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  • Stuttgart, Feb 22, 2011 - smart is presenting an unconventional study at the Geneva Motor Show: the forspeed combines contemporary urban mobility with the fun factor typical of smart. The two-seater has no roof or side windows and it features a low wind deflector instead of a windscreen in the style of a classic propeller aircraft. The result is an incomparable fresh air driving experience. The responsive electric drive that has been further developed and features a boost function also guarantees driving pleasure. A look forward at the next generation is particularly exciting as the era of electric mobility has already started at smart.
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  • Sindelfingen, Jan 26, 2011 - The smart pulse is celebrating spring with a sharper profile, making this dynamic variant of the smart model series even sportier. The front and rear aprons and the side skirts of the bodypanel plus sports package, which is included in the standard spec, have a new design with sharper contours. The sharper smart pulse will be available from smart dealers from April 2011. It can be ordered from 1 February.
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  • Sindelfingen, Jan 10, 2011 - This smart fortwo has a truly unique voice. Showcasing its smart personal sounds concept car at the North American International Auto Show in Detroit, smart is demonstrating how fortwo drivers can use sounds to personalise their vehicles even further. For example, when drivers apply the handbrake or operate the windscreen wipers, they will hear a sound that they personally selected. As with mobile phone ring tones, customers could download these sounds online and install them in their smart fortwo.
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  • Stuttgart/Los Angeles, Nov 17, 2010 - American West Coast zest for life meets German technology, design art, and granny's hand-knitted woollen socks. The designers at the Mercedes-Benz Advanced Design Studio in Sindelfingen based their design for an unusual smart with four seats for this year's Los Angeles Design Challenge on these principles. The smart 454 is produced by "Smart Granny Robots" (SGR) using weight watch technologies (WWT).
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  • Stuttgart / Paris, Sep 24, 2010 - An unusual cooperation project has its world premiere. smart, the packaging specialist CD CARTONDRUCK AG from Obersulm in Baden-Württemberg, Germany, and the Berlin-based artist Sarah Illenberger unveil the first smart fortwo to have its interior and exterior components designed and produced in high-quality recyclable cardboard from the company Gmund. The CARTONDRUCK smart will be on show in Paris at the smart urban stage from 28 to 30 September 2010, in parallel with the Paris Motor Show.
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  • Stuttgart/Kaprun, Jun 25, 2010 - From 20 - 22 August 2010 the worldwide smart community will once again congregate at the old airfield in Zell am See/Kaprun, Austria where "smart times" – the world's largest gathering of smart fans – will take place for the 10th time. In addition to numerous programme highlights visitors will also be able to test drive the smart fortwo electric drive.
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  • Stuttgart, Mar 26, 2010 - The smart fortwo is part of the roadscape of modern cities and plays a role in shaping their change. New technologies and environmental framework conditions influence the future of urban areas and the way we live in cities. The automobile brand smart is taking up this subject and inviting the exchange of ideas and dialogue on "The future of the city" in six European cities. A temporary exhibition platform is being set up – "smart urban stage" – where future-oriented projects will be exhibited. In the next twelve months the "smart urban stage" will visit the cities of Berlin, Rome, Zurich, Paris, Madrid and London.
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  • Stuttgart, Mar 5, 2010 - smart's worldwide design contest "Style your smart" implemented the "open innovation" approach in the car industry - with resounding success. More than 8,000 smart and design fans from more than 100 countries took part in the creative contest that ran for a period of around six weeks. On the website www.styleyoursmart.com entrants created more than 50,000 designs for the exterior of the smart fortwo. The winner with the most creative design is Tamir Shefer from Jaffa, Israel. He receives prize money of €1,500.
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  • Stuttgart, Feb 25, 2009 - A special edition of the smart fortwo will be celebrating its world premiere at the 79th Geneva Motor Show. The "edition limited three" boasts exclusive, elegant paintwork and a spring-like fresh interior design concept. Thanks to mhd technology as standard, the cult two-seater car combines a chic appearance with outstanding environmental friendliness. The smart fortwo "edition limited three" will be produced as a limited series.
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  • Beijing/Stuttgart, Apr 20, 2008 - The smart fortwo will also be available to Chinese customers from mid 2009. This was announced by Dr. Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, at the Auto China Beijing 2008 (22 - 28 April 2008). This means that smart is now set to open up another major automobile market, following the successful launch in the USA. Daimler AG expects additional sales potential for the brand in China as the small car is practically tailor-made for the increasing number of small car customers on the Chinese market.
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  • Beijing/Stuttgart, Apr 19, 2008 - The smart fortwo will also be available to Chinese customers from mid 2009. This was announced by Dr. Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, at the Auto China Beijing 2008 (22 - 28 April 2008). This means that smart is now set to open up another major automobile market, following the successful launch in the USA. Daimler AG expects additional sales potential for the brand in China as the small car is practically tailor-made for the increasing number of small car customers on the Chinese market.
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  • Geneva, Mar 4, 2008 - At the 78th International Motor Show in Geneva a further special edition of the successful smart fortwo is celebrating its world premiere. The "edition limited two" will be produced as a limited series of 2000 vehicles and is characterised by exclusive colouring and a high quality mix of materials - on both the outside and the inside. In addition, smart is presenting three further current variants of the unique two-seater.
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