Farol is new sales partner for Mercedes-Benz Unimog: Unimog on expansion course in Great Britain

July 2016
Stuttgart / Milton Keynes / Thame
  • Development of comprehensive Unimog dealer network in Great Britain
  • New authorised dealer Farol Ltd is one of the largest agricultural machinery dealers with a wide network of branches in five British counties

Stuttgart /Milton Keynes / Thame – With Farol Ltd from the British town of Thame in Oxfordshire, Mercedes-Benz UK has appointed as its authorised dealer for Unimog one of Britain's largest agricultural machinery and equipment dealers. This coincided with the 40th anniversary of the renowned family-run firm. With this important move, the Special Trucks – Unimog Division of Daimler's British subsidiary ushered in its new sales strategy for Unimog implement carriers U 216 – U 530 as well as the extreme off-road specialists of Unimog model series U 4023 – U 5023.

The goal is strengthen the image and sales figures of all model series of the unique Unimog concept on the British market. Especially in the sales area from central to southern England, the presence of Unimog will be significantly boosted by the new partnership.

Farol Ltd is well known throughout Great Britain as a seller of high-class premium brands of agricultural machinery. Its range of agricultural services also includes horticulture and landscaping as well as the sale of specialist equipment for the horticulture and landscaping sector. The strengths of the family-run firm include continuously developing new areas of business.

"We are proud to have been appointed an authorised dealer for the legendary Mercedes-Benz Unimog on the British market," says Matthew Vellacott, Managing Director of Farol Ltd.

Farol Ltd last year invested a total of 3.5 million pounds in state-of-the-art facilities at its headquarters in the town of Thame near Oxford in central England. Also at its four other branches in Byfield (Northamptonshire), Shefford Woodlands (Berkshire), Hinckley (Leicestershire) and Midhurst (West Sussex), the family-run firm will now offer its British Unimog customers a full one-stop range of locally available sales and after-sales services.

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  • 16C473_02
    The new Unimog sales partnership on the British market was sealed by Bernhard Dollinek, Head of Special Trucks – Unimog at Mercedes-Benz UK (left in photo), with Matthew Vellacott, Managing Director of Farol Ltd (centre), and Kevin Newman, Major Account Director of Farol Ltd (right).
  • 16C473_01
    New authorised dealer for Unimog in Great Britain: the photo shows Kevin Newman, Major Account Director of Farol Ltd, next to Bernhard Dollinek, Head of Special Trucks – Unimog at Mercedes-Benz UK, and Matthew Vellacott, Managing Director of Farol Ltd (from left to right) in front of a Unimog U 530 at Farol's headquarters in Thame (Oxfordshire).