The Rankin agency becomes the latest creative partner to join the Mercedes-AMG marketing agency setting
The London-based agency of British star photographer and director Rankin has won the latest Mercedes-AMG marketing pitch. The focus of what is envisaged as a long-term collaboration will be the creation and implementation of marketing communication measures for selected AMG models and technologies of the future. Five agencies took part in the pitch, which ended with a clear vote in favour of the team from London. Rankin and his team demonstrated creative approaches that captured the spirit of Mercedes-AMG, and will now join the Marketing team's existing agency line-up with immediate effect.