Daimler Commercial Vehicle Divisions honored with two renowned communications awards
- Trade fair concept for the 2016 IAA Commercial Vehicles receives internationally renowned industry prize “Ex Award Winner”& amp; amp; lt; /strong>
- Gold at the BoB Best of Business-to-Business Communications Award 2016 for the Van Innovation Campus
- Florian Martens, Head of Global Communications Commercial Vehicles: “In the IAA year 2016 we made use of numerous events to place focus on strategic future topics relevant for our commercial vehicle divisions. Both of the awards recognize the innovative strength of our company and the creativity of our communication teams.”
Stuttgart – Two awards for the Daimler commercial vehicle divisions: This week the trade fair booth concept of the three Daimler commercial vehicle divisions at the IAA Commercial Vehicles 2016 was honored with the worldwide renowned “Ex Award” in Chicago, USA. The concept took first place in the category “Best Trade Show Experience”. It is the second award within a short period of time: At the end of April, the “Van Innovation Campus” was decorated with gold at the BoB Award 2016.
“In the IAA year 2016 we made use of numerous events to place focus on strategic future topics relevant for our commercial vehicle divisions. Both of the awards recognize the innovative strength of our company and the creativity of our communication teams.” explains Florian Martens, Head of Global Communications Commercial Vehicles at Daimler.
“Ahead of Time” – success factor time takes center stage in the trade fair concept of the Daimler commercial vehicle divisions
Daimler implemented the concept for the IAA Commercial Vehicles 2016 in Hannover in cooperation with the agency Mutabor. Time – as the deciding success factor – was the guiding principle for the fair booth; especially because time is a very important and determining factor in the commercial vehicle and logistics business. Thus the motif “Ahead of Time” was the recurrent theme throughout the staging. With a perimeter of about 300 meters, an unprecedented medial LED ring transformed the exhibition space into a gigantic clock face. For the first time in 2016 the Global Vehicle Communication combined the content concept and the exhibition stand concept for the multiple-brand appearance of the divisions Daimler Trucks, Daimler Buses and Mercedes-Benz Vans.
For the fifteenth time the world’s best Experiential Marketing campaigns were recognized with the internationally renowned Ex Award. The award ceremony took place in the beginning of May at the Experiential Marketing Summit Gala in Chicago.
Van Innovation Campus reaches 200 million people
The concept for the presentation of the strategic future initiative “adVANce“ of the van division won Gold in the category “ Public Relations“ at the BoB Award 2016 at the end of April. It was developed in cooperation with the agency Oliver Schrott Kommunikation (OSK). In the context of the Van Innovation Campus in September 2016 in Stuttgart, the division showed how it consistently aligns itself to the changing requirements of its customers. For this purpose Mercedes-Benz Vans uses the present-day and future technological possibilities of digitization, automation and robotics. The division is transforming itself from a vehicle manufacturer to a provider of holistic system solutions. The highlight of the event was the presentation of the fully-electric Vision Van, which is equipped with drones and intelligent automation technology. It connects the entire process from the loading of the vehicle to the transportation of goods to their delivery. The concept won the jury over with so-called “Inno Labs“: Workshops, which were not only open for international media representatives but also Daimler employees of the van division. Overall, a total of 200 million people worldwide were reached with this event and with its further distribution through print, online TV and social media.
The award ceremony took place on the 27th of April 2017 in the Meistersaal in Berlin. The award BoB is bestowed by the German Kommunikationsverband since 1997. There, the best BoB measures from Germany, Austria and Switzerland take center stage in the competition.