Brand communication

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  • Affalterbach, May 30, 2018 - Mercedes-AMG is supporting the sales release of the new members of the family Mercedes-AMG E 53 4MATIC+ Coupé, Mercedes-AMG E 53 4MATIC+ Cabriolet and Mercedes-AMG CLS 53 4MATIC+ (Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km) on 28 May 2018 with a social media campaign.
  • Combined fuel consumption: 8.9-8.8 l/100 km; CO2 emissions combined respectively: 204-203 g/km*
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  • Affalterbach/Dieburg, Nov 10, 2017 - For fans of driving dynamics at the highest level, the "Beast of the Green Hell" is now also available as a racing bike. The new ROTWILD R.S2 Limited-Edition "Beast of the Green Hell" combines the best of the racing world on four and on two wheels: driving dynamics, lightweight construction, design, and comfort.
  • Mercedes-AMG GT R: Combined fuel consumption: 11.4 l/100 km, combined CO2 emissions: 259 g/km*
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  • Stuttgart, Dec 10, 2014 - Mercedes-AMG signifies the top sport mode of the Mercedes-Benz line-up. For many, these exclusive sport cars remain a dream. Now there is the chance to park one of these dream cars in your vitrine or on your desktop: starting mid-November, Mercedes-Benz Accessories began with the roll-out of the first 5 members of the exclusive Mercedes-AMG Limited Edition White Series in the scale of 1:18.
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  • Affalterbach, Nov 27, 2014 - The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and the most recently presented Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth.
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  • Brackley/Stuttgart, Nov 19, 2014 - MERCEDES AMG PETRONAS drivers Michael Schumacher and Nico Rosberg today completed a flying tour of Mercedes-Benz facilities near the company headquarters in Stuttgart, Germany. After visiting the production facilities for the new A-Class and B-Class compact models in Rastatt, the drivers tried their hand at assembling the pistons and cylinder heads of a high-performance AMG engine at Mercedes-AMG in Affalterbach.
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  • Stuttgart/London, Jul 25, 2013 - Mercedes-AMG GmbH, a 100% subsidiary and the high performance brand of Daimler AG, and Aston Martin Lagonda Ltd. intend to enter a technical partnership. A corresponding Letter of Intent has been signed today. Essential elements of the planned partnership are supply agreements between Mercedes-AMG, Mercedes-Benz Cars and Aston Martin. Mercedes-AMG will supply Aston Martin with engines, while Mercedes-Benz Cars will provide the British luxury sports car manufacturer with e/e (electric/electronic) components for Aston Martin’s future models.
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  • Affalterbach, Jun 19, 2013 - Mercedes-AMG sets the pace: This June witnesses the premieres of 18 new AMG high-performance models at Mercedes-Benz dealerships. With a power output spectrum ranging from 265 kW (360 hp) to 552 kW (751 hp), the new AMG vehicles demonstrate both performance and superb efficiency. This unrivalled model initiative from Mercedes-AMG represents the embodiment of the "AMG Performance 50" future strategy in the run-up to the 50th birthday of Mercedes-AMG GmbH in 2017.
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  • Stuttgart/Cannes, May 16, 2013 - Once again, Mercedes-Benz and Mercedes-AMG are supporting the Cannes Film Festival with a wide range of activities. Twelve high-performance models from Mercedes-AMG will be adding to the glamour along the Croisette between 15 and 26 May 2013. They are there to provide an exclusive shuttle service, for spur-of-the-moment test drives and as display vehicles. One particularly special star will, in addition, be putting in a sparkling appearance in front of the Hotel du Cap-Eden-Roc: the new Mercedes-Benz S-Class which, in a parallel event to the opening of the Film Festival, yesterday celebrated its world premiere Hamburg.
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  • Stuttgart/Affalterbach, Mar 4, 2013 - It's no secret that the international pop superstar Usher is a self-proclaimed fan of Mercedes-Benz and its high-performance brand AMG. He is excited to visit Mercedes-AMG in Affalterbach on 4 March 2013. Once there the multiple Grammy Award winner will be assembling the final parts on the V8 AMG engine in his new SLS AMG himself, and will also enjoy the exclusive opportunity to try out the brand-new A 45 AMG on the test track. Following on from this visit he will also be attending the official world premiere of this first compact car from AMG, which is to be celebrated at the Geneva Motor Show.
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  • Stuttgart, Sep 5, 2012 - Top golf trainer, Robert Baker, is protagonist in more than 100 videos, one of which is the app “Logical Golf by Robert Baker”. Mercedes-AMG is supporting its brand ambassador as partner of the app. It is intended to give ambitious golfers and beginners alike a detailed knowledge of the techniques used in the game. The range covers aspects such as putting, chipping, pitching, playing out of bunkers, drives, problem shots, irons and woods.
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  • Stuttgart/Cannes, May 21, 2012 - Star quality befitting the anniversary of the Cannes International Film Festival: to celebrate the awarding of the 65th Palme d'Or (Golden Palm), Mercedes-Benz and Mercedes-AMG are providing a fleet of shuttle vehicles in gold. Mercedes-Benz and its performance-brand AMG will also be creating a unique automotive experience by supplying other shuttle services, showcasing vehicles and offering exclusive test drives to guests and visitors to this year’s film festival from 16 to 27 May 2012.
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  • Stuttgart/St. Moritz, Aug 26, 2011 - As in previous years, Daimler AG is again set to be represented at this year’s St Moritz Art Masters (SAM) with the brands Mercedes-Benz, Maybach and AMG. The occasion will mark the fourth time that the Stuttgart-based automotive manufacturer has demonstrated its commitment to the festival for avant-garde contemporary art, which is scheduled to take place from 26 August to 4 September 2011 in St Moritz and in the surrounding Oberengadin region.
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  • Affalterbach, Jul 21, 2011 - David Coulthard, an active DTM driver for Mercedes-Benz and the 2001 Formula 1 Vice World Champion, has been made a new brand ambassador for AMG. From now on, the 40 year-old Scot will be active as a discussion partner during customer and press events, and also support the AMG development team in their test driving activities. David Coulthard is currently involved in the marketing campaign for the new Mercedes-Benz E 63 AMG.
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  • Affalterbach, Nov 20, 2008 - AMG, the performance brand within Mercedes-Benz Cars, is establishing 175 new AMG Performance Centers worldwide by the end of next year thus offering a more personalized service to customers. A commitment to first-class service quality at every stage in the customer relationship is one of the key elements of the AMG brand promise of “Performance”. This focus on developing an even closer relationship with customers extends to a total of 15 countries. A very special brand experience is also delivered by the AMG Performance Roadshow.
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