Best Customer Experience

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  • Stuttgart / Tokio, Japan, Jul 22, 2015 - Following the launch of the stores in Hamburg and Milan, Mercedes-Benz opened its third Mercedes me Store worldwide at Tokyo HANEDA Airport on July 22. As the first store in Asia, it offers an interactive brand and product experience. Customers and interested persons can find out about the brand and its services and the vehicle range via digital interactions or conversations with the store personnel. Integrated into the Mercedes me Store is a “Collection Shop”, which offers stylish fashion and lifestyle ideas as well as exclusive travel equipment.
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  • Hamburg/Stuttgart, Germany, Jun 5, 2014 - Mercedes-Benz has opened the first Mercedes me Store directly on the Hamburger Binnenalster. The city store at Ballindamm offers an interactive brand and product experience on an area of 550 square meters. At touch screens, configuration tools or in personal talks, customers and persons interested in the Mercedes Benz brand can inform themselves about the vehicles and all services. The brand experience is rounded off by a restaurant lounge and exhibition area for art exhibits, readings or concerts.
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  • Stuttgart/Genf, Mar 3, 2014 - On the eve of the 84th International Motor Show in Geneva, Mercedes-Benz presented its new "Mercedes me" service brand. Under this new umbrella brand, the Stuttgart-based premium automotive manufacturer is bundling all existing and future service offers, making them easily accessible at any time on a digital platform that is scheduled to go online in Summer 2014.
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  • Stuttgart, Sep 3, 2013 - Daimler AG is increasing its focus on customers and markets to ensure the sustained implementation of growth in all its divisions. Therefore the Board of Management of the Stuttgart automobile manufacturer has decided to strengthen the organization of its divisions.
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  • Stuttgart/Maastricht, Aug 16, 2013 - Customer satisfaction and brand loyalty are major factors that contribute to Daimler AG’s sustainable success in the passenger car and commercial vehicle sectors. Since its establishment in 1998, the Mercedes-Benz Customer Assistance Center (CAC) in Maastricht (Netherlands) has been a key precondition for customer satisfaction. At the beginning the CAC offered Mercedes-Benz customers services such as roadside assistance and complaint and enquiry management for 11 countries in six languages.
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  • Stuttgart/Warschau, Jul 30, 2013 - Since 20 July Mercedes-Benz has been showcasing its brand through a pavilion in the Powisle district of Warsaw, due to remain there for three months. The brand has chosen this location for its new temporary brand experience quite deliberately: Powisle with its parks lies in close proximity to the city centre and is a popular meeting place for Warsaw residents, especially during the summer months.
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  • Stuttgart, Apr 29, 2013 - The „Mercedes-Benz Connection“ city store opened in Osaka on Friday, highlighting Mercedes-Benz continued commitment to a strategy of personalised customer communication. It is the second city store based on the new concept to open in Japan, after the first was launched in Tokyo. There are now more than ten of these worldwide. In addition to a café and restaurant lounge, the 600m2 Mercedes-Benz Connection offers visitors an interactive brand and product experience.
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