2100 visitors to the 2012 Setra Show

2100 visitors to the 2012 Setra Show
21.
November 2012
Neu-Ulm
  • Event attracts even more visitors to Neu-Ulm
  • Focus on new ComfortClass 500 vehicles
  • Premiere for models S 412 UL and S 416 H with Euro VI technology
Neu-Ulm - The Setra ComfortClass 500 arouses a great deal of interest. Roughly two months after its official world premiere all eyes were on the new-generation buses at the 2012 Setra Show. The event, held from 17 to 18 November at the Setra Customer Centre in Neu-Ulm, drew in around 2100 guests, approximately a third more than last year.
"We were very proud to welcome more than three hundred visitors from abroad on the first day of the exhibition. This large number really demonstrates the high reputation that the Setra brand enjoys all over the world," said Till Oberwörder, Head of Marketing, Sales and After-Sales for Daimler Buses, emphasising the international importance of the twentieth Setra Show.
In September, the Daimler bus brand presented some of its current product range at the International Motor Show for commercial vehicles (IAA) in Hannover and although the TopClass 400 and Multiclass 400 were again exhibited at the Setra Show in Ulm, the main focus of the event was on the ComfortClass 500 and the future Euro VI engine technology. These engines are set to make the new touring coaches more efficient and environmentally friendly whilst also making them more attractive in business terms. Setra presented a total of eleven buses, including the premieres of the S 412 UL and S 416 H from the MultiClass 400 with the new "Blue Efficiency Power" Euro VI engine generation.
S 515 HD of the Record Run Buses 2012 on display
Setra's forecast reduction in fuel consumption is now signed and sealed: this was proved a few weeks ago by the Record Run Buses 2012. Information on the results was available at a special stand, where the test vehicle with all its measuring instruments could also be viewed. The S 515 HD used 8.2 percent less diesel than its predecessor. Also, numerous guests took the opportunity to experience the new ComfortClass 500 coaches themselves on test drives. Visits to the nearby coach manufacturing plant as well as demonstrations of the upgraded Active Brake Assist (ABA2) were also possible.
In addition to many expert and insider conversations with the Setra sales team, the guests at the Setra Show were able to find out about the latest trends in the industry. For example, the staff of the Omniplus service brand, the Fleetboard vehicle management system and the MB-Bank all provided information on latest developments and offers.

Press Contact

  • Head of Content Management Mercedes-Benz Trucks & Daimler Buses
  • Tel: +49 711 17-53058
  • Fax: +49 711 17-52030

Media

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  • 12A1293
    Visitors were also able to view the Record Run Buses 2012 test vehicle.
  • 12A1294
    Interest focused on the new ComfortClass 500 and the new drive technology.
  • 12A1295
    The Setra Show with its 2100 visitors was a complete success.
  • 12A1296
    Talking shop at the Setra Show. The trade meeting point has become internationally established.
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