Mercedes-Benz’s commitment to the fashion industry – Spring/Summer 2015: Preview of the new fashion campaign with Tilda Swinton and the S-Class Coupé

Mercedes-Benz’s commitment to the fashion industry – Spring/Summer 2015: Preview of the new fashion campaign with Tilda Swinton and the S-Class Coupé
16.
July 2014
Berlin
The international style icon and actress Tilda Swinton, director Roe Ethridge and designer Haider Ackermann introduced the new spring/summer 2015 fashion campaign today at a preview in the FASHION Studio by     Mercedes-Benz. Large pictures depicting scenes from the making-of and video material gave the guests a deep insight into the creation of the captivating, mystical campaign, in which Tilda Swinton goes on an enigmatic mission in the new S-Class Coupé.
“I don’t think I’m exaggerating when I say that this new fashion campaign is another milestone in the series of this successful format,” said Wolfgang Schattling, Director of Motorsport Marketing Communication & Branded Entertainment[A1]  at Mercedes-Benz, in his welcoming statement. “An excellent team of creative minds has created unique images here. Like the new S-Class Coupé, Tilda Swinton embodies an entirely individual character, which the styling by Haider Ackermann further emphasises. Roe Ethridge and cameraman André Chemetoff have captured the stunning rugged Scottish scenery in a fascinating manner.”
Talking about the idea behind the story and cooperating with the team, Tilda Swinton commented, “We wanted to make a mysterious film at a mysterious location. For me it was obvious that the right place for this was the Scottish Highlands because they are both beautiful and timeless, and are therefore the ideal setting for the Mercedes-Benz S-Class Coupé. It is a truly extravagant, beautiful car. You can sense the handmade quality, so for me it feels like haute couture. It was a fantastic feeling to drive this car through the countryside. Roe has managed to present this elegance and dynamism with his typically vivid aesthetic, while the perfectly coordinated look produced by my friend Haider is seamlessly integrated into the imagery.”
“Tilda’s face and the S-Class Coupé should be the centre of attention in this landscape with all its brown and grey tones. That is why it was so important that the fashion blurs into the landscape and reflects the subtle, beautiful lines of the car,” said Haider Ackermann. “From my point of view, luxury in fashion means comfort, which is exactly what makes the S-Class Coupé stand out: luxury, with all conceivable comforts, in a classic, timeless design. Designing a matching look for Tilda was particularly exciting for me.”
After the presentation of the campaign, the protagonists mingled with the guests at the get-together to answer their questions. Also in the audience was Austrian designer Roshi Porkar, who shortly beforehand had been celebrated for her show, which had taken place at the invitation of Mercedes-Benz.

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