March 2016
The Californian storage technology business partners with the team to accelerate & enhance data-centric performance
  • Pure Storage’s advanced FlashArray technology and disruptive business model to bring MERCEDES AMG PETRONAS significant operational and commercial benefits
  • FlashArray-based data storage provides data security and improved data retrieval speeds to enhance engineering decision-making
The MERCEDES AMG PETRONAS Formula One Team today announced a multi-year partnership agreement with Pure Storage (NYSE:PSTG), a market-leading independent solid-state array vendor that is pioneering an all-flash revolution in the data storage sector.
Pure’s technology platform allows businesses to achieve significant performance and efficiency gains over mechanical disk storage, while a radical and transformative approach to customer-friendly business models has differentiated the company as a sector trailblazer.
The MERCEDES AMG PETRONAS Formula One Team has significant data requirements for its remote trackside operations and at its UK headquarters in Brackley.
With each Grand Prix generating seven billion data points, the enhanced infrastructure provided by Pure Storage will deliver an array of benefits to the team including significant improvements in the speed of data processing, a reduction in costs and weight for trackside equipment, faster set-up times and a scalable solution that can grow as the team’s requirements change.
The application of Pure Storage solutions will reduce the team’s typical backend SQL query processing times by 95%, while engineers calling up race data will enjoy a 36% faster load speed, enabling sharper and faster decision-making. While engineers will have an enhanced end-user experience, both the hardware set-up at trackside and the future scalability of data storage will be dramatically simplified and obsolescence will be removed from storage solutions.
Toto Wolff, Head of Mercedes-Benz Motorsport said, “We’re delighted to welcome Pure Storage as a partner of the MERCEDES AMG PETRONAS Formula One™ Team. It is a strong positive statement for the team and for Formula One to confirm this new investment from a west coast technology leader. Technology is fundamental to our success – it enables us to perform across our business and ultimately on track.  As we are predicting one of the most challenging and competitive seasons in the year ahead, Pure will give us the power we need to tackle our most demanding data challenges.”
Reflecting on the new partnership Jonathan Martin, Pure Storage’s CMO said, “Pure and the MERCEDES AMG PETRONAS Formula One™ Team found common ground in a mutual everyday mission – to push the boundaries of what’s possible. When fractions of seconds mean the difference between success and second best, the reliability, simplicity and speed Pure Storage delivers are paramount. Pure is proud to provide MERCEDES AMG PETRONAS confidence in the performance of its storage platform, so that the team’s primary focus can be performance where it matters most – on the track.”
About Pure Storage
Pure Storage (NYSE:PSTG) accelerates possible, transforming businesses in ways previously unimagined. The company’s disruptive, software-driven storage technology combined with a customer-friendly business model drives business and IT transformation for customers through dramatic increases in performance and efficiency at lower costs. Pure Storage FlashArray//m is simpler, faster and more elegant than any other technology in the datacenter. FlashArray //m is ideal for the move toward big data and for performance-intensive workloads such as cloud computing, database systems, desktop virtualization, real-time analytics and server virtualization. With Pure's industry leading NPS score of 79, Pure customers are some of the happiest in the world, and include large and mid-size organizations across a range of industries: cloud-based software and service providers, consumer web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications. With Pure Storage, companies push the boundaries of what's possible to become faster, smarter and more innovative.

Press Contact

  • Mercedes-Benz Motorsport Communications Director / F1-Communications
  • Tel: +44 1280 844484


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