Setra touring coach design honoured

Setra touring coach design honoured
17.
February 2015
Stuttgart/Frankfurt am Main
  • Setra bestowed with German Design Award 2015
  • Specialist jury praises elegant and luxurious impression
  • TopClass 500 and ComfortClass 500 honoured with the Red Dot Product Design Award
Setra has once again been awarded a design prize. The TopClass 500 and the ComfortClass 500 received the "German Design Award“ "Special Mention 2015" in the "Excellent Product Design – Transportation and Public Design" product category. The "Rat der Formgebung" (Design Council), a brand and design entity founded in 1953 on the initiative of the German Bundestag was unanimous in its reasons: "A systematically aerodynamic design for the outer shell with an innovative aero tail end shapes the overall impression of this touring coach family. Elements such as the progressive side line lend the 500 model series an elegant, luxurious appearance. A unity of comfort, value appeal, form and colour results from the interplay of the equipment items. It goes without saying that there is an ergonomic design for the driver's area. The LED lighting ensures both safety and a homely atmosphere."
Due to the high quality of the entrants the Design Council is granting the Special Mention award. This acknowledges work whose design displays particularly successful facets or solutions – and honours the commitment of enterprises and designers.
Together with his team, Mathias Lenz, Head of Design at Daimler Buses, is delighted about the label: "For us this accolade is a very special acknowledgement, as it combines the design of the two TopClass 500 and ComfortClass 500 model series."
The official German Design Award ceremony will take place in February 2015.
One award for two model series
With the current award the brand can be proud of recognition from a renowned specialist jury for the second time within a short space of time. Only a few weeks ago the Setra TopClass 500 touring coaches were given the "Red Dot Product Design Award 2014", one of the world's most coveted quality seals for outstanding design. The superlative touring coaches celebrated their world premiere in the autumn of 2013. Just like the ComfortClass 500 unveiled a year previously, which in 2013 also won the prestigious Red Dot Product Design Award, they set new benchmarks where value appeal, economy, luxury and functionality are concerned.

Press Contact

  • Head of Content Management Mercedes-Benz Trucks & Daimler Buses
  • Tel: +49 711 17-53058
  • Fax: +49 711 17-52030

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  • 14A1439
    Setra ComfortClass 500 and TopClass 500 (from left to right) receive the German Design Award 2015.
  • 14A1484
    The German Design Awards "Special Mention 2015" label.
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