Mercedes-Benz Style Eyewear Collection Autumn/Winter 2015: Combination of innovative material

Mercedes-Benz Style Eyewear Collection Autumn/Winter 2015: Combination of innovative material
July 2015
Stuttgart/Munich.  Progressive design and flawless functionality are the hallmarks of the 2015 autumn/winter collection designed by Mercedes-Benz Style and Eyewear specialist Rodenstock. Incorporating newly developed materials, colours and shapes, the five styles of sunglasses and correction lenses take the Mercedes-Benz Style philosophy of sensual purity to the next level. The entire collection is defined by uncompromising quality and contemporary materials crafted to perfection. The new eyewear range will be available from specialist retailers in September.
The focus of the collection is on a style-defining combination of materials and shapes. Mercedes-Benz Style is also introducing wood-effect glasses as a special feature in this new range. The designs perfectly combine wood-acetate rims with arms made of lightweight, high-grade stainless steel. An inspired design: the glasses offer the longevity of an acetate frame – neither moisture nor extreme temperatures can damage them. They are each available in two versions, as sunglasses and correction frames.
The additional sunglasses in the range are also manufactured using an innovative combination of materials. They bring together a clean metal look with ultralight high-grade polyamide, which further highlights the modern luxury of Mercedes-Benz Style.
Mercedes-Benz Style: design beyond the automobile.
Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes-Benz's unmistakable, progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life. These products are all characterised by uncompromising quality, exclusive materials and the very finest craftsmanship. An overview of the products of the Mercedes-Benz Style can be found under the following link:
About Rodenstock:
Rodenstock is Germany's leading manufacturer of lenses and frames. Founded in 1877 with headquarters in Munich, Rodenstock employs approximately 4,450 and is represented in more than 80 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 15 locations in 13 countries .

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