Mercedes-Benz Travego: adidas now driving Mercedes-Benz Travego

Mercedes-Benz Travego: adidas now driving Mercedes-Benz Travego
December 2012
  • Handover of Travego Edition 1 with Euro VI engine
  • Touring coach for staff events, VIP transfers and shuttle services
On 11 December, Horst Hartmann, Head of Sales for the Mercedes-Benz Bus and Coach unit, Germany Region South, officially handed over a Mercedes-Benz Travego Edition 1 Euro VI to the adidas Group: Head of Human Resources Matthias Malessa and Hans-Peter Klein-Schell, Vice President Corporate Facilities + Services EMEA & Key Projects, chose the current flagship vehicle in the Mercedes-Benz range and, in opting for the Euro VI engine variant, have selected Mercedes-Benz's environmentally cleanest touring coach. Travelling to staff and company events, or VIP shuttle services, at adidas will from now on be undertaken in far more eco-friendly and comfortable style. The vehicle was presented to senior staff and sponsors at the sports equipment manufacturer's premises at Herzogenaurach in Germany.
2012 has certainly been a good year for the Travego Edition 1. In the spring it became the first touring coach with Euro VI engine to become available, and soon scooped up two awards: in Spain it won the title of "Coach of the Year" and then, in the summer, topped the Engineering category in a readers' poll organised by the German professional journal "Busplaner", where it was voted Innovation of the Year. For the last few months, the German national football squad has been using a Travego Edition 1 as an exclusive team vehicle, as has the league team VFB Stuttgart. adidas is now the latest name to join this exclusive group of customers.
Travego Edition 1
It is not only the technical capability of the Travego Edition 1 that is so impressive. Thanks to its fuel-efficient BlueEfficiency Power engines, it already meets the Euro VI emissions standard that comes into effect in 2014. The eight-speed Mercedes GO 250-8 PowerShift bus transmission introduced at the same time as the Travego Edition 1 is designed to take the pressure off the driver with such features as a special crawler mode, which makes delicate manoeuvring far easier. Technical features such as its largely wear- and maintenance-free clutch and a new-style steering-column shift lever, as well as a comprehensive package of safety equipment, add up to position the Mercedes-Benz touring coach as the top model in the product range.
The interior of the black and anthracite metallic-painted Travego has been appointed to meet the specific requirements of adidas. The 48 passenger seats, with Luxline upholstery, are complemented by two club tables with face-to-face seating in the rear of the coach. The panel above each pair of seats includes a service unit with air vents and reading lights. A small kitchen with stowage compartments, a hot-dog heater and a fridge is available to supply any catering needs, while a video/audio system with three 19-inch (48 cm) LCD monitors ensures that passengers are kept entertained. The onboard toilet can be used with either a water-flush or a chemical flushing system.
Centrepiece BlueEfficiency Euro VI
The eco-friendly and Euro VI-compliant engine in the Travego Edition 1 uses the vertically mounted six-cylinder in-line engine from the OM 471 series. Output is 350 kW (476 hp) at 1800 rpm from a displacement of 12.8 litres. Maximum torque is high, reaching 2300 Nm at 1100 rpm. A particular feature of the engine is its unique common-rail injection system with pressure booster (X-PULSE). This allows the very precise injection of fuel via cylinder-selective controls that can be modelled as required at injection pressures of up to 2100 bar – the prerequisite for low fuel consumption figures, low exhaust emissions and a smooth-running engine.

Press Contact

  • Head of Content Management Mercedes-Benz Trucks & Daimler Buses
  • Tel: +49 711 17-53058


  • 12A1384
    From left to right: Horst Hartmann, Head of Sales for the Mercedes-Benz Bus and Coach unit, Germany Region South; Matthias Malessa, Head of Human Resources for the adidas Group, and Horst Reufsteck, Vice President Sales Mobile Corporate Customers, Telekom Deutschland GmbH, at the ceremonial handover of the new Travego Edition 1 outside the adidas headquarters building in Herzogenaurach.