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The Setra brand at a click
- Setra, a Daimler AG brand based in Ulm, unveils its new Internet presentation at Kortrijk
- Detailed information displayed swiftly and in a simple, concise manner
- Simplicity and exclusivity of the products placed in the foreground
Stuttgart/Neu-Ulm. The Setra bus and coach brand presents itself with a new look on the Internet. The newly designed website goes online in good time for the “Busworld 2011” bus and coach show taking place from 21 to 26. October 2011 in the Belgian city of Kortrijk (Courtray). A luminous, friendly, background and a wealth of meticulously prepared information bring the openness and transparence of the Daimler brand to the foreground with even greater emphasis in this jubilee year of Setra’s 60th anniversary.
In addition to the comprehensive services offered, focus is on the three model series TopClass, ComfortClass and MultiClass. With a single click you can study on screen all the technical facts and figures of each individual vehicle swiftly, conveniently and with a clearly-structured layout. Large-format images and videos underscore the exclusivity of the Setra buses and coaches, providing a lively presence in the data world of today.
For Lothar Holder, Sales Manager of Setra Bus and Coach Unit, EvoBus GmbH, the new design of the website is coupled with new transparence for the Internet users: “with the new web pages we present a concise overview of our vehicles and of the steadily growing services offered, in a fully new dimension. All relevant facts and figures are tailored precisely to the requirements of bus and coach operators, journalists, partners and friends of the Setra family.”
At a time-consuming search for the desired information is unnecessary. On the homepage visitors will find current news, new highlights and important quick access links. A navigation bar conducts visitors in a clear, well-structured manner to the relevant contact persons in customer advice and Setra sales, After Sales and the Omniplus services brand, naturally all with their respective links. Apart from this, data and facts from the history of the buses with self-supporting body are presented in a clearly arranged manner. In addition to the tried-and-tested route planner, visitors to the site have an extensive download and service sector at their disposal where they can download, among other things, current brochures and data sheets, and where they can view and order exclusive offers from the Setra Collection.