Best Customer Experience

More than 500.000 vehicles were equipped with the Mercedes me Adapter since 2016. With the installation, connectivity is retrofitted to older Mercedes-Benz series.
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More than 500.000 vehicles were equipped with the Mercedes me Adapter since 2016. With the installation, connectivity is retrofitted to older Mercedes-Benz series.
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More than 500.000 vehicles were equipped with the Mercedes me Adapter since 2016. With the installation, connectivity is retrofitted to older Mercedes-Benz series.
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More than 500.000 vehicles were equipped with the Mercedes me Adapter since 2016. With the installation, connectivity is retrofitted to older Mercedes-Benz series.
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More than 500.000 vehicles were equipped with the Mercedes me Adapter since 2016. With the installation, connectivity is retrofitted to older Mercedes-Benz series.
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More than 500.000 vehicles were equipped with the Mercedes me Adapter since 2016. With the installation, connectivity is retrofitted to older Mercedes-Benz series.
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The service advisor inspects the car together with the customer to document any damage or service demand on the tablet.
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The service advisor holds a smartphone and informs the customer about possible additional repair jobs via video message.
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At the service appointment, the customer can hand over the vehicle key without physical contact.
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The customer concludes the purchase contract for the new vehicle together with the sales consultant.
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The product expert consults the customer on her desired vehicle.
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The product expert carries out a digital customer consultation with the help of the tablet.
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The customer configures her desired car with the help of the Mercedes Benz car configurator on a tablet.
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Eva Wiese, Head of Own Retail Passenger Cars  &  Vans Württemberg
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Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing  &  Sales.
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Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing  &  Sales
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Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing  &  Sales in conversation with Yasmine Blair
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Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing  &  Sales
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Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing  &  Sales is in conversation with Yasmine Blair
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With Best Customer Experience 4.0, Mercedes-Benz offers its customers a seamless and convenient luxury experience whenever they want to get in touch with Mercedes-Benz – online to offline, and back again.
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Meet Mercedes DIGITAL #7 – Executive Update on “Best Customer Experience 4.0”: Digital sales and service: homing in on customer comfort and convenience
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Meet Mercedes DIGITAL #7 – Executive Update on “Best Customer Experience 4.0”: Digital sales and service: homing in on customer comfort and convenience
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Meet Mercedes DIGITAL #7 – Executive Update on “Best Customer Experience 4.0”: Digital sales and service: homing in on customer comfort and convenience
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With the new Mercedes me connect service "In-Car Office" Mercedes drivers can use certain office functions directly in the vehicle and access important data.
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With the new Mercedes me connect service "In-Car Office" Mercedes drivers can use certain office functions directly in the vehicle and access important data.
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With the new Mercedes me connect service "In-Car Office" Mercedes drivers can use certain office functions directly in the vehicle and access important data.
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Private car sharing: The new A-Class is already set up for private car sharing: Mercedes me allows the new compact car to be shared with friends and family members. Operation is simple and secure using the Mercedes me app Car Sharing.
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Private car sharing: The new A-Class is already set up for private car sharing: Mercedes me allows the new compact car to be shared with friends and family members. Operation is simple and secure using the Mercedes me app Car Sharing.
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The new Mercedes me connect services On-Street Prediction, Real-Time Information and Off-Street Information allow Mercedes-Benz drivers to save valuable time and reduce their stress levels while at the same time cutting their fuel consumption and emissions when searching for a parking space. The optional services can be used with the Mercedes me App and in the new A-Class with MBUX - Mercedes-Benz User Experience.
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The new Mercedes me connect services On-Street Prediction, Real-Time Information and Off-Street Information allow Mercedes-Benz drivers to save valuable time and reduce their stress levels while at the same time cutting their fuel consumption and emissions when searching for a parking space. The optional services can be used with the Mercedes me App and in the new A-Class with MBUX - Mercedes-Benz User Experience.
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The new Mercedes me connect services On-Street Prediction, Real-Time Information and Off-Street Information allow Mercedes-Benz drivers to save valuable time and reduce their stress levels while at the same time cutting their fuel consumption and emissions when searching for a parking space. The optional services can be used with the Mercedes me App and in the new A-Class with MBUX - Mercedes-Benz User Experience.
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At the centre of "Unboxing Your Star" is the creation of an emotional moment for the customer at the handover of their new vehicle. The experience combines lighting, sound and film elements.
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At the centre of "Unboxing Your Star" is the creation of an emotional moment for the customer at the handover of their new vehicle. The experience combines lighting, sound and film elements.
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At the centre of "Unboxing Your Star" is the creation of an emotional moment for the customer at the handover of their new vehicle. The customer enters the darkened handover room and sees the vehicle covered with a sheet and indirectly illuminated, as well as a stele.
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At the centre of "Unboxing Your Star" is the creation of an emotional moment for the customer at the handover of their new vehicle. The customer enters the darkened handover room and sees the vehicle covered with a sheet and indirectly illuminated, as well as a stele.
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At the centre of "Unboxing Your Star" is the creation of an emotional moment for the customer at the handover of their new vehicle. By gently touching the star on the stele it lights up, opens and the vehicle key appears.
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At the centre of "Unboxing Your Star" is the creation of an emotional moment for the customer at the handover of their new vehicle. By gently touching the star on the stele it lights up, opens and the vehicle key appears.
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The point of sale becomes the point of experience. Digital elements create a new world of experience at the dealership and shape the atmosphere of the conversation. All information relating to the vehicle and services becomes more tangible for the customer thanks to the new interactive presentation forms. Mercedes-AMG GT (Fuel consumption combined 11.5 l/100km; combined CO2-emissions 262 g/km)
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The focus in physical Retail will increasingly be on all the aspects which customers can only experience on site: from assessing and experiencing the vehicle with all the senses to the test drive. In this context t he roles of the employees have also changed. For example, product experts explain the special features of the models and their technologies directly on the vehicle or on digital devices and screens to interested parties.
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The focus in physical Retail will increasingly be on all the aspects which customers can only experience on site: from assessing and experiencing the vehicle with all the senses to the test drive. In this context the roles of the employees have also changed. For example, product experts explain the special features of the models and their technologies directly on the vehicle or on digital devices and screens to interested parties.
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