"The S-Class is an innovation driver and guarantee of success"

Oct 28, 2020

"The S-Class is the world's best-selling luxury saloon. With the latest generation we want to offer our customers innovation, safety, comfort and quality as never before. The future of Daimler will continue to be fascinating, sustainably climate-neutral and not least sustainably profitable. We concentrate on producing the most desirable cars in the world. This is what we promise, and it is the best way towards more profitable growth."
Ola Källenius, Chairman of Daimler AG and Mercedes-Benz AG

"For our customers, the S-Class has always stood for the ultimate in automotive luxury. This also encompasses innovations that make their life easier and safer, while also saving time. It is precisely in these areas where the new S-Class sets standards: for safety and comfort. We are confident that our customers will be excited by the intelligent beauty, the exceptional standards of safety and the intuitive operation and handling of the new S-Class. For there is one thing that our customers in the new S-Class will experience: the feeling of coming home."
Britta Seeger, member of the Daimler AG and Mercedes-Benz AG Boards of Management for Sales

"The new S-Class underpins our claim to produce the best automobile in the world." This is where covetable luxury meets the best possible safety and highest level of comfort. Safety for vehicle occupants and all other road users has always been one of our core values – and this is exactly what the S-Class embodies like no other vehicle in the world. This includes the latest generation of driving assistance systems, which help to avoid accidents and lessen the consequences of an accident. Our new head-up display with augmented reality also helps out. It makes driving even more safe in line with the motto 'hands on the steering wheel, eyes on the road'. And I personally love the impressive graphics in the head-up display."
Markus Schäfer, member of the Daimler AG and Mercedes-Benz AG Boards of Management for Daimler Group Research and Mercedes-Benz Cars COO

"Our overriding aim is to offer our customers maximum comfort, personalisation and convenience. MBUX goes into even more detail in the S-Class, and is even more intelligent and individual than ever before. The advantage for our customers: Thanks to further improved user-friendliness, they save time and receive a high added value. This is about much more than just displays and voice control. It makes MBUX the mainstay or even the mastermind of the vehicle."
Sajjad Khan, member of the Board of Management of Mercedes-Benz AG, CASE

"The S-Class is the centrepiece of our brand, and shows what modern luxury means for Mercedes-Benz: The combination of timeless design and intelligent automotive innovations that make the lives of our customers safer and easier, and also give them more peace and time to concern themselves with the things they consider really important. Our mission is to make the luxury segment in the automobile industry tangible well beyond the individual product features."
Bettina Fetzer, Head of Marketing Mercedes-Benz AG

"The essence of luxury is our aesthetic soul "Sensual Purity". In accordance with this philosophy we created an S-Class that combined the desire for beauty and the extraordinary. With our new S-Class, we created the most progressive S-Class ever since the luxury icon of the 20s."
Gorden Wagener, Chief Design Officer of Daimler Group

"The new S-Class does full justice to its innovative tradition. The new generation will once again set the pace in the automotive industry: The S-Class offers trailblazing innovations in all areas, from safety and comfort to efficiency. One common theme is systematic digitalisation, both during the development process and in the vehicle itself. Intelligent networking of different systems gives our customers tangible added value."
Prof. Dr. Uwe Ernstberger, Head of S-Class and C-Class model series product group

"With the new S-Class, we are proudly presenting the frontal airbag for passengers in the rear. The rear airbag with an innovative, tubular structure is unique. And as a result it deploys extremely gently. Naturally the passengers should continue to fasten their seat belts. Fastening the seat belt becomes even more intuitive thanks to the new, illuminated belt buckles."
Dr. Thomas W. Hellmuth, Head of Body and Safety

"The rear-axle steering makes the S-Class as manoeuvrable as a compact car. Even for the S-Class with a long wheelbase, the turning circle is reduced to under 11 metres. And thanks to Active Parking Assist with 360° camera, the vehicle can slip into tight parking spaces while recognising whether anybody is moving within that space. And when leaving a parking space, the S-Class keeps an eye out for crossing traffic."
Jürgen Weissinger, Chief Engineer S-Class

"With the new S-Class, Mercedes-Benz is taking another major step on the way to autonomous driving: With the DRIVE PILOT, the luxury saloon will be able to drive in conditionally automated mode at up to 60 km/h where traffic density is high or in tailbacks on suitable motorway sections. This relieves driver workload and allows secondary activities such as the
in-car office. This Level 3 system will be introduced first in Germany."

Dr. Michael Hafner, Head of Automated Driving

"Our S-Class customers are highly discerning. With the new S-Class, we invite them to a completely new luxury experience. It is underpinned by our design philosophy 'Sensual Purity' and by our absolute commitment to quality and attention to detail. The result is a revolutionary experience in the interior as a combination of digital and analogue luxury."
Hartmut Sinkwitz, Head of Interior Design

"Tradition meets progression – for example, with regard to what many would regard as unexpectedly large wood surfaces. Special highlights include the trim elements in open-pore walnut wood: Their yacht design is characterised by form-following inlays of real aluminium. Exquisite materials and craftsmanship are also hallmarks of the new seat generation."
Belinda Günther, Head of Colour & Trim

"Luxury today is defined by comprehensive refinement. A luxurious driving experience depends on a host of factors and must appeal to all the senses. Traditionally, this also includes almost silent travel. However, this also includes making life easier for the customer, for example because intuitive operation and comprehensive connectivity save a great deal of time."
Dirk Fetzer, Head of S-Class product management