AMBITION2039: Our way to sustainable mobility
Mercedes-Benz is aspiring to a CO2-neutral new car fleet in 20 years. This means a fundamental transformation of the company in less than three product cycles. This is not a long period of time when one considers that fossil fuels have dominated the industry ever since Carl Benz and Gottlieb Daimler invented the automobile over 130 years ago. But as a company founded by engineers, Mercedes-Benz believes that technology can help to create a better future. At present nobody can say with certainty what drive mix will best meet the needs of customers in 20 years' time. This is why Mercedes-Benz is encouraging politicians to prepare the way for technological neutrality: setting goals, but not the way in which they are achieved. At present the focus is on battery-electric mobility. At the same time it remains important to work on other solutions such as the fuel cell or synthetic fuels, so-called "E-fuels".
Factory 56 as a role model for CO2-neutrality
The way to sustainable mobility is therefore innovation – as a comprehensive approach along the entire value creation chain. The new Factory 56 at Mercedes-Benz shows the direction: this new plant on the Sindelfingen site uses renewable energies and was designed to be CO2-neutral from the start. All the European plants will follow this principle by 2022. The new plant in Jawor, Poland is a good example of how sustainability and cost efficiency can be reconciled. Wind power ensures that production here is not only greener, but also more cost-effective than would be possible with conventional electric power. The EQC in the Bremen plant and the batteries in Kamenz, Saxony are also produced using power from renewable sources. A comprehensive view of CO2 savings must also take the recycling of raw materials into consideration. Mercedes vehicles have a potential recycling rate of 85 percent. Mercedes-Benz is therefore moving from a value creation chain to a value creation circuit.
Awakening enthusiasm for climate-neutral mobility and making emission-free driving possible.
In some regions, and depending on how it is generated, electric power is a very significant source of CO2 over the life cycle of an electric car. Mercedes-Benz wants to inspire its customers to charge their green vehicles with green power. For example, solutions such as Mercedes me Charge make it possible for car drivers to conveniently charge their vehicles at many different public charging stations in Europe, wherever possible with energy from renewable sources. However, the transformation to the sustainable mobility of the future will only be successful if the car industry, energy suppliers and politics work hand in hand. This requires massive investments and specific measures, also beyond the automobile sector itself. Climate-neutral energy and a comprehensive infrastructure are indispensable for this paradigm change. Mercedes-Benz has set itself a clear course to contribute to climate protection.
IONITY and Mercedes me Charge offer infrastructure and charging solutions for sustainability here and now
Mercedes-Benz is aspiring to a CO2-neutral new car fleet in 20 years. This means a fundamental transformation of the company in less than three product cycles. The way towards sustainable mobility is therefore innovation – with a comprehensive approach. The aim is to arouse customer enthusiasm for climate-neutral mobility and emission-free driving. In some regions, and depending on how it is generated, electric power is a very significant source of CO2 over the life cycle of an electric car. One thing is clear for Mercedes-Benz: the mobility transformation and the energy transformation must go hand in hand. Accordingly Mercedes-Benz seeks to encourage customers to charge their cars with "green" energy. Solutions such as Mercedes me Charge make it possible for car drivers to conveniently charge their vehicles at many different public charging stations in Europe, wherever possible with energy from renewable sources.
With IONITY, a joint venture between BMW Group, Daimler AG, Ford Motor Company and the Volkswagen group with Audi and Porsche, Mercedes-Benz also offers its customers convenient access to an efficient rapid-charging infrastructure along major European traffic arteries. More than 100 of the 400 charging parks planned in Europe by 2020 are already in operation, and customers are already able to charge their vehicles almost completely with green energy. Because this too is modern luxury: our customers are able to rely on Mercedes-Benz offering them a well-conceived overall concept for all aspects of their vehicle.
Our task today is individual mobility without emissions.
Once again, this requires technology and determination. To underline the seriousness, Mercedes-Benz links part of the Board of Management remuneration to achievement of the sustainability goals, including the CO2 footprint. Every employee must leave his or her comfort zone to achieve progress in new ways. This transformation is the task of the present generation. Mercedes-Benz has the right team to master it successfully. This strategy will help us to reassert our leading position in the car industry.