"One of Us": New video format in Mercedes-Benz communication: Employees and their stories on film

12.
April 2019
Stuttgart

Impression: the film with Gorden Wagener can be seen on Mercedes-Benz YouTube

Stuttgart.  What is a work day like in the life of Daimler's design boss? What inspires him and pushes him to passionately give his best? The premiere of the new video series "One of us" from Mercedes-Benz answers these questions and offers an exclusive look behind the scenes. The first and around three minutes long episode portrays Gorden Wagener, Chief Design Officer Daimler AG, is now available on the Mercedes-Benz YouTube channel in English with German subtitles. A short version will run on Mercedes-Benz Instagram as well as on Gorden Wagener's Instagram channel. With the latest moving picture format, Mercedes-Benz is treading new ground in corporate communications and putting the spotlight specifically on the people behind the products and the brand.

Multi-channel strategy for integrated product and brand communication

Alongside authentic reporting, the Global Mercedes-Benz Cars & Vans communications department also wants to generate exciting content for owned and earned channels with new communications formats. The topics range from cars to research and development as well as lifestyle. Personalities, stories and exciting insights from the entire company will be presented in the following episodes of "One of Us".

"In communications we are consistently relying on a 360-degree strategy for all channels and creating synergies in content production. We have specifically designed the newly produced 'One of Us' format for everyone: it enables us to reach our employees well via the intranet and make our brand approachable for media, influencers and customers", says Katja Bott, Director Global Communications Mercedes-Benz Cars & Vans.

Conception and production

The idea and conception of the film format "One of Us" is an in-house creation that puts people in the spotlight. Filming was supported by a team of producers and takes place where the protagonist works. To promote an interactive dialogue with Daimler employees, questions and desired topics to be covered in the production could be submitted in advance. The new video format will also be marketed externally via TV and online channels.

Impression: the film with Gorden Wagener can be seen on Mercedes-Benz YouTube.

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  • 19C0294_004
    Making of scene: Global Mercedes-Benz Cars Communications also wants to generate exciting content for owned and earned channels with new communications formats. Picture shows Gorden Wagener, Chief Design Officer, Daimler AG
  • 19C0294_008
    A short one-minute version will run on Mercedes-Benz Instagram as well as on Gorden Wagener's Instagram channel. EQC 400 4MATIC
  • 19C0294_002
    Making of scene: The premiere of the new video series "One of us" from Mercedes-Benz offers an exclusive look behind the scenes. The first episode, just under three minutes long, portrays Gorden Wagener, Chief Design Officer Daimler AG
  • 19C0294_003
    Making of scene: With the latest moving picture format, Mercedes-Benz is treading new ground in corporate communications and putting the spotlight specifically on the people behind the products and the brand. Picture shows Gorden Wagener, Chief Design Officer, Daimler AG
  • 19C0294_013
    What is a work day like in the life of Daimler's design boss? What inspires him and pushes him to passionately give his best?
  • 19C0294_005
    Making of scene: The idea and conception of the film format "One of Us" is an entirely in-house creation that puts people in the spotlight.
  • 19C0294_007
    "In communications we are consistently relying on a multi-channel strategy and creating synergies in content production. With the new format 'One of Us' produced in-house, we are able to reach out to employees via the Intranet equally as well as we can be accessible for external media representatives, influencers and customers as a brand", states Katja Bott, Head of Global Communications Mercedes-Benz Cars.
  • 19C0294_014
    What is a work day like in the life of Daimler's design boss? What inspires him and pushes him to passionately give his best?
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