Personnel Change in Marketing of Mercedes-Benz Cars
Stuttgart – Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, is leaving the company at his own request, effective immediately. Thiemer took over the Marketing function in the middle of 2013. Mercedes-Benz will inform you about the future staffing of the position at a later date.
"With his visionary creative drive and his great passion, Jens Thiemer has successfully modernized the Mercedes-Benz brand over a period of many years and has prepared it for the challenges of the future. I would like to thank Jens for his successful efforts in recent years and wish him only the best for his future“, said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.
In the past five years, the Mercedes-Benz brand has evolved significantly under the leadership of Jens Thiemer. The new communication tone set with the "Grow Up" campaign, which was launched in 2017, influences the perception of the brand, primarily in younger target groups. With the successful conference series "me Convention", Mercedes-Benz offers a platform for dialog on future-relevant topics that extend far beyond the scope of the automotive industry. In addition, the agency landscape for the Mercedes-Benz Marketing was reorganized under Thiemer's leadership.