Mercedes-Benz Cars global pitch decides on lead PR agency: Oliver Schrott Kommunikation wins the budget as lead PR agency

June 2018

Stuttgart. The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again. Following a six-month process, the award goes to the budget holder, the international agency Oliver Schrott Kommunikation (OSK) based in Cologne.

Alongside PR consulting, trend analysis and digitization, the budget focuses on conception, organisation and implementation of global communications and media events as well as creating editorial content at Mercedes-Benz Cars. "We went into the pitch with an open mind and were impressed by the creative achievements of all participating agencies. Following an extensive and objective assessment, our team of experts made up of several people decided on Oliver Schrott Kommunikation GmbH", explains Jörg Howe, Head of Global Communications Daimler AG. "We are delighted that our long-term partner has once again proven their skills in multimedia and international communications. In addition, the agency did a good job of convincing us that they are geared for the challenges of the future and can competently assist us in the change over from an automotive manufacturer to a mobility service provider."

Fair and transparent selection process

As part of the usual regular pitch, a total of five agencies were commissioned to develop a communications strategy, a world premiere and a press trial drive using a new vehicle as an example, and to present the corresponding final concepts. The selection of the agency concepts was based on a standardised, uniform process. The internal Mercedes-Benz pitch team was supported in this by The Observatory International, one of the leading global consulting agencies.

"Our close cooperation with Mercedes-Benz for the last 17 years is a true success story. We are delighted to have the opportunity to continue this into the future", states Oliver Schrott, founder and CEO of OSK. "We have lots of new ideas and cannot wait to implement these in the future for the best car brand in the world."

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    Just one of many examples of the successful collaboration between Mercedes-Benz and Oliver Schrott Kommunikation (OSK): the A-Class world premiere in Amsterdam in February 2018, designed and realised together with OSK. With a new approach, far from a motor show and in the style of a convention, the innovative media event won over around 500 guests.