As in previous years, journalists were treated to an exclusive insight into Daimler’s current activities on the eve of the 88th Geneva Motor Show, when Media representatives had the opportunity to speak directly with company experts. Centre stage was dedicated to specialist presentations on the EQ electric mobility brand and several advance premieres of new electrified vehicles.
Journalists took advantage of the relaxed and easy-going atmosphere to shoot exclusive photos and video footage of the vehicles on display and to conduct interviews with Mercedes-Benz experts. The highlights of the event were the two presentations held by Dr Annette Winkler, Head of smart, and Wilko Stark, Vice President Daimler and Mercedes-Benz Cars Strategy & Head of CASE, all of which focused on the EQ electric mobility brand. Dr Annette Winkler provided insights into smart’s electric strategy, while Wilko Stark explained the company’s electrification strategy and the background of the product line-up.
The advance premieres also centred around EQ vehicles. They included the pre-production versions of the first plug-in diesel hybrids in the Mercedes-Benz line-up, which are part of a strategy of electrifying more than 50 vehicles across the entire model range by the year 2022. The combination of the new 2.0 l four-cylinder OM 654 diesel engine with the 9G-TRONIC 9-speed automatic transmission and 90 kW of electrical power marks a technical highlight. Its electric range is around 50 kilometres in the NEDC. Together with the Mercedes-Benz S 560 e (fuel consumption combined: 2.1 l/100 km; CO2 emissions combined: 49 g/km), which has a hybrid drive that pairs 270 kW from its V6 petrol engine with 90 kW of electrical power, the brand will offer third-generation plug-in hybrids in all three of its core model ranges. The smart brand is likewise steadfastly pursuing its route towards electric mobility. The previous electric drive models are now becoming members of the EQ family. The next step towards making the smart brand all electric is underscored by the introduction of the first products from the EQ family – the night sky edition for the smart EQ fortwo (combined power consumption: 13,0 – 12,9 kWh/100 km; combined CO2 emissions: 0 g/km) and the smart EQ forfour (combined power consumption: 13,2 – 13,1 kWh/100 km; combined CO2 emissions: 0 g/km).
Vehicles for every need
Further advance premieres from the inventor of the automobile demonstrated once more that its broad line-up offers vehicles to meet every need and all demands. They include, for instance, the Mercedes-Maybach S-Class with DIGITAL LIGHT, featuring HD quality lighting with high beam with almost zero dazzle and a resolution of more than two million pixels. Also present at the event was the Mercedes-Benz X-Class, which unites the typical merits of a pickup with the classic strengths of a Mercedes: compelling robustness with modern design, impressive off-road characteristics with excellent performance and safety, as well as carefully thought-through functionality with stylish comfort.
An advance premiere also offered the first chance to see the new Mercedes-AMG G 63 (fuel consumption combined: 13.1 l/100 km; CO2 emissions combined: 299 g/km), which has undergone the biggest transformation in its history while remaining true to its tried-and-tested virtues. An extensive array of upgrades and developments also make the entry model of Mercedes-AMG’ � � � � � � � s most multi-faceted and successful range – the C-Class – even more attractive. Among the most notable is the even more dynamic design of the C 43 4MATIC Saloon and Estate (fuel consumption combined: 9.4-9.1 l/100 km; CO2 emissions combined: 214-209 g/km). The highlight of the Mercedes-AMG presentation was an exclusive sneak preview of the new user interface for the Mercedes-AMG GT 4-door coupé (fuel consumption combined: 11.2-9.1 l/100 km; CO2 emissions combined: 256-209 g/km1), which won’t celebrate its world premiere until the press conference in Geneva. On show in Switzerland for the first time was the new Mercedes-Benz A-Class, which celebrated its public debut in Amsterdam in February.
 The stated values (preliminary data) were determined in accordance with the stipulated measurement procedure, NEDC CO2 values i.S.v. Art. 2 Nr. 1 regulation (EU) 2017/1153. The fuel consumption figures were calculated on the basis of these values.