The new Mercedes-Benz A-Class: World premiere in Amsterdam

02.
February 2018
Stuttgart / Amsterdam

Mercedes-Benz celebrated the world premiere of the new A-Class in Amsterdam. Against a modern setting with a festival atmosphere more than 450 invited guests experienced the new benchmark in the compact class.

With the A-Class, the brand introduces the new highlight MBUX – Mercedes-Benz User Experience – first in the compact class rather than the luxury class. This underlines: the A-Class is more mature and comfortable than ever before. Technologically, it is not only the new MBUX infotainment system that sets it apart from the competition – it also offers a range of safety and driver assistance systems that were previously reserved for the luxury class. This also applies to the redesigned appearance. The purist, surface-emphasised design is the next step in the design philosophy of sensual purity.

“The A-Class has been a big driver of change at Mercedes-Benz. It is the single best example on how we managed to rejuvenate our entire brand”, says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “There’s not much of an ‘entry-level’ feel left in our new entry-level car. This grown-up A-Class fully incorporates our definition of ‘Modern Luxury’. And it’s unparalleled in this segment.”

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Worldpremiere of the new Mercedes-Benz A-Class
  • Caption
    Mercedes-Benz A-Class Worldpremiere - News
  • Subtitle
    Highlights incl. statements of Dr. Dieter Zetsche, Ola Källenius and Gorden Wagener
  • Runtime
    00:01:55.280
  • Release date
    Feb 3, 2018
  • Format
    MPEG-4
  • File size
    287,414 KB
  • Width
    1,920 px
  • Height
    1,080 px
Worldpremiere of the new Mercedes-Benz A-Class
  • Caption
    Mercedes-Benz A-Class Worldpremiere - Newsfeed
  • Subtitle
    Driving scenes, beauty shots and interviews with Dr. Dieter Zetsche, Ola Källenius and Gorden Wagener
  • Runtime
    00:13:34.680
  • Release date
    Feb 3, 2018
  • Format
    MPEG-4
  • File size
    2,040,727 KB
  • Width
    1,920 px
  • Height
    1,080 px
World Premiere of the new Mercedes-Benz A-Class
World Premiere of the new Mercedes-Benz A-Class
  • Caption
    Report - Highlights of the World Premiere of the new A-Class
  • Runtime
    00:02:15.650
  • Release date
    Feb 3, 2018
  • Format
    MPEG-4
  • File size
    332,238 KB
  • Width
    1,920 px
  • Height
    1,080 px
World Premiere of the new Mercedes-Benz A-Class
The new Mercedes-Benz A-Class
  • Caption
    The new Mercedes-Benz A-Class - Trailer
  • Runtime
    00:01:40.040
  • Release date
    Feb 2, 2018
  • Format
    MPEG-4
  • File size
    255,309 KB
  • Width
    1,920 px
  • Height
    1,080 px
World Premiere of the new Mercedes-Benz A-Class
  • Caption
    Opening and Speech Dr. Dieter Zetsche
  • Subtitle
    CEO Daimler AG and Head of Mercedes-Benz Cars
  • Runtime
    00:11:57.333
  • Release date
    Feb 2, 0218
  • Format
    MPEG-4
  • File size
    1,762,281 KB
  • Width
    1,920 px
  • Height
    1,080 px
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