Successful partnership is extended: 20-Time Grand Slam Champion Roger Federer continues to serve for Mercedes-Benz

February 2018

Stuttgart.  Roger Federer extends successful partnership with the Stuttgart brand with the star as a global brand ambassador. Roger Federer has been a close partner of Mercedes-Benz for 10 years. The athletic career of the 36-year-old athlete is consistent, unparalleled and enduring: With 20 Grand Slam titles, 96 total titles and a record 302 weeks holding the number one ranking, Federer has set the standard in Men’s Tennis.

"Roger Federer is an outstanding athlete who has shaped tennis for decades and stands for top performance. As a successful top athlete, he ideally represents our brand as we are united by the demand for perfection and the will to succeed" says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "Beyond sport, he is a great personality and a true gentleman with a heart, that cares for the game and those less fortunate, and is adored by his fans. With his pioneering tennis format Laver Cup, Roger is the pioneer of new, modern tennis events and, like the brand itself, he carves out innovative paths.

Roger Federer: "I am proud to cooperate with Mercedes-Benz over such a long period of time. Mercedes-Benz is one of the most iconic global brands in the world and I am so excited to continue this incredible partnership and be part of the Mercedes-Benz family for many years to come.”

A good two weeks after his Australian Open victory Roger Federer has been playing in another ATP tournament since 12 February. If he should play his way into the semi-final in Rotterdam in the Netherlands, he could take the top position in the world rankings again for the first time in over five years. If he achieves this, he will become the oldest player in men’s tennis history to ever hold the #1 ranking.

Roger Federer and Mercedes-Benz milestones                                                               

Since 2008, Mercedes-Benz and Roger Federer have collaborated on press events and productions for TV, print and social media publications. Examples include Roger’s appearance in the globally broadcast TV ad of the V-Class and the Chinese TV commercial for the M-Class. In addition, Roger Federer unveiled the vehicle as part of the MercedesCup 2016 at the world premiere of the E-Class station wagon.

More recently, on the occasion of the inagural Laver Cup in September 2017, Roger Federer appeared for the first time with the new pick-up from Mercedes-Benz, the X-Class, and participated in social media activites such as this video clip: 

  • 17C428_052_2_
    Successful partnership is extended: Grand Slam Champion Roger Federer continues to serve for Mercedes-Benz.
  • 17C431_02
    Mercedes-Benz Brand Ambassador and Tennis Star Roger Federer
  • 17C754_003
    Roger Federer with the Mercedes-Benz X-Class and the Laver Cup Trophy