Sponsorship

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  • Stuttgart / Köln, Aug 21, 2017 - Mercedes Benz will partner with the world’s largest eSports company. This new cooperation will include the sponsorship of tournaments in various markets and will kick off in October with ESL One in Hamburg – a Dota 2 tournament with premier status and a prize pool of 1 million euros.
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  • Stuttgart, Jul 18, 2017 - Royal Birkdale Golf Club, Southport, England – As the world's best players tee off this week for the start of The 146th Open, it will also simultaneously represent the starting point for pioneering activities of the organiser, The R&A, realised in cooperation with Mercedes-Benz.
  • Combined fuel consumption: 2.8 l/100 km; combined CO₂ emissions: 65 g/km; power consumption combined: 13.5 kWh/100 km*
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  • Monaco, Feb 14, 2017 - The premier global sports awards took place in the company of royalty as HSH Prince Albert and HSH Princess Charlene joined the biggest names in sport at the Laureus World Sports Awards in Monaco.
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  • Stuttgart, Feb 8, 2017 - To mark this year's Laureus World Sports Awards, Mercedes Benz is putting one of the coveted award statuettes into very special hands for the journey from Berlin, the venue of last year's award ceremony, to Monaco, where this prestigious event for the sporting world is being held this year.
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  • Sindelfingen, Jan 7, 2017 - Zwei Tage lang spielten beim Mercedes-Benz JuniorCup Mannschaften aus Südkorea, Norwegen, England, Österreich und Deutschland. Aber im Finale standen sich im Sindelfinger Glaspalast zwei Teams aus Baden-Württemberg gegenüber. Der Vorjahreszweite TSG 1899 Hoffenheim trug sich mit einem 2:1 (1:1)-Sieg im Finale gegen den VfB Stuttgart erstmals in die Siegerliste ein.
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  • Stuttgart, Sep 29, 2016 - Golf fans all over the world are awaiting another clash between Team USA and Team Europe with excited anticipation. From 27 September to 2 October at the Hazeltine National Golf Club in Minnesota the twelve best players respectively will be competing against each other in what is probably the most famous competition in golfing.
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  • Berlin, Apr 18, 2016 - Double success for rugby as All Blacks and Dan Carter win Awards / Laureus Breakthrough of the Year Award won by golfer Jordan Spieth / Formula One legend Niki Lauda receives Lifetime Achievement Award / Record third Laureus Disability Award for Brazil’s Daniel Dias / Laureus Action Sports Award goes to Ironman Jan Frodeno
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  • Stuttgart, Apr 5, 2016 - From April 7-10th, the world’s best players will tee up at Augusta National Golf Club to contest the first Major of 2016. Demonstrating the integral role of Mercedes-Benz, Global Sponsor of the Masters Tournament, the field includes brand ambassadors from across the generations; Bernhard Langer, who returns for his 33rd Masters Tournament, Martin Kaymer in action for his 9th and Rickie Fowler for the 6th time. Fellow ambassadors Emiliano Grillo and Fabian Gomez will play their debut rounds on the famous Georgia course.
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  • Stuttgart, Feb 22, 2016 - Today, around 250 tons of aid with a value of around 1.25 million Euro were sent on their way by truck from the Mercedes-Benz Central Shipping Warehouse in the Stuttgart Neckar Port to the refugee camp located about 4000 kilometers away near the Turkish-Syrian border. This is the fourth aid convoy for Syrian refugees to be organized by Daimler Trucks and the Frankfurt aid organization "Luftfahrt ohne Grenzen e.V." (LOG) (Aviation without Borders) since 2013.
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  • Stuttgart, Oct 20, 2015 - MERCEDES AMG PETRONAS Formula One Team driver Nico Rosberg takes up the challenge and goes head-to-head with two-time Major winner and Mercedes-Benz Golf brand ambassador Martin Kaymer as they test their sporting skills and strive for the perfect drive in a series of exclusive challenges on the golf course and the race track.
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  • Aachen/Berlin, Aug 21, 2015 - "The Mercedes-Benz Prize was a highlight of the FEI European Championships. The atmosphere in the arena was fantastic and the horses and riders put on an impressive performance. Power, sporting prowess and elegance, which were all displayed in exemplary fashion at the Soers showground in Aachen, are also key qualities of our products and the Mercedes-Benz brand," said Dr Carsten Oder, Head of Mercedes-Benz Cars Marketing Germany.
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  • Stuttgart, Aug 11, 2015 - For the third time since 2004, the PGA Championship is taking place at Whistling Straits Golf Club in Kohler, Wisconsin (USA), from 10 to 16 August. As Official Patron of the PGA of America and Official Vehicle of the PGA Championship, Mercedes-Benz is once again offering spectators and golfers an exclusive insight into the brand through incredible on-site activity and brand ambassador content.
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  • Aachen/Berlin, Aug 7, 2015 - The history of equestrian sport in Aachen dates back to 1898. In this long history of success, 2015 ranks as a very special year. "Mercedes-Benz has a long tradition of involvement in equestrian sport, as is impressively demonstrated by its over 60 years of partnership with the CHIO Aachen. We are especially pleased to have the opportunity to make a special contribution with our general sponsorship of this year's FEI European Championships", says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars.
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  • Stuttgart, Jun 8, 2015 - Daimler AG's commitment to respect and tolerance means taking on social responsibility, demonstrating support, and putting that support into action. In light of the current refugee situation, the company is increasing its engagement in refugee aid: For the next three years, Daimler is giving the City of Stuttgart EUR 100,000 per year for the establishment of a Welcome Fund; it also supports a staff position to coordinate the fund.
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