All Press Kits

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  • Apr 29, 2016 - The Mercedes-Benz E-Class and its predecessors are representatives of a unique tradition in the automotive luxury and intermediate categories. The technical innovativeness and trendsetting design behind the successful model series from Mercedes-Benz have made their mark on this whole segment. The latest generation, the 213 model series launched in 2016, paves the way for the future – along with a wide range of systems that play their part in accident prevention and the possibility of semi-autonomous driving.
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  • Stuttgart, Feb 12, 2016 - A new home for the Mercedes-Benz brand: the Mercedes-Benz Museum opened its doors on 19 May 2006, in a spectacular new building outside the gates of the plant in Untertürkheim. Since then it has become a landmark, with more than 7.1 million visitors to date (as of 31 Dec. 2015). The Museum constantly reinvents itself to offer nothing but the best to visitors to the exhibition and guests attending events.
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  • Stuttgart, Dec 1, 2015 - It is the only museum in the world that can document over 125 years of automobile history complete from the very first day. On nine levels covering 16,500 square metres, 160 vehicles and, in all, more than 1500 exhibits are on display. Following the principle, "The future is rooted in the past", the museum presents itself as a place of innovation
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  • Stuttgart, Mar 10, 2014 - From history’s first automobile race in 1894 to the various current involvements in motor sports, the motor sport activities of Mercedes-Benz and the predecessor brands tell a story of success whose roots date back to the very early days of the automobile. Since the 19th century the racing and rally cars from Stuttgart have consistently been at the head of the pack in sporting competitions. Their victories are a testimony to innovative technology, the drivers’ will to win and efficient teamwork.
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  • Stuttgart, Dec 4, 2013 - The film project “Magical moments. The hour of the Silver Arrows” brings the unique motor sport history of Mercedes-Benz to life in a new format. In a year-long project together with his team, Cassian von Salomon, internationally renowned television producer and until 2011 editor-in-chief and managing director of “Spiegel TV”, has created a brilliant portrait of the Mercedes-Benz Silver Arrows and their pilots.
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  • Stuttgart, May 6, 2013 - This history of the Mercedes-Benz S-Class is a history of vehicle safety at the highest level. A tradition of outstanding innovations which have debuted in the S-Class have made these premium cars from Stuttgart pioneers for new solutions and a worldwide benchmark in vehicle safety. Thus beyond their own vehicles, Daimler continually establish standards in active, passive and integrated safety for the entire automotive industry.
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  • Stuttgart, Jan 10, 2012 - In the 1950s, a very special star rose in Stuttgart: the Mercedes-Benz SL-Class was born. It all began with motor racing sports. With its successes in international competitions, in 1952 the 300 SL competition sports car (W 194 series, “SL” stands for “Super-Light”), became the initial spark for the start of two fascinating production sports cars – the “Gullwing” coupé and the roadster: the Mercedes-Benz 300 SL and 190 SL laid the foundation for the tradition of this legendary sports car family in the year 1954.
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  • Stuttgart, Oct 17, 2011 - Research is the motor of progress. It has a long-standing tradition at Daimler where it occupies a key position. Findings from our own research have always set the pace in the development of new vehicles – and this is why we officially established a dedicated Research unit in the early 1970s.
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  • Stuttgart, Aug 29, 2011 - The history of Daimler AG goes back to 1886 – the year Carl Benz and Gottlieb Daimler invented the automobile independently of one another, one in Mannheim, the other in Stuttgart. The companies founded by the two men merged in 1926 to form Daimler-Benz AG, which has since given rise to the present company, Daimler AG. The passenger car as a business division has guided the fortunes of the Group since its beginnings, and it will continue to do so through many innovations to come.
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  • Stuttgart, Aug 22, 2011 - Technological development has always been a spur to progress. When Gottlieb Daimler and Carl Benz designed the first high-speed petrol engine in 1885 and the Patent Motor Car in 1886, respectively, both these events were revolutionary, not just for automotive development but also at the wider social level. In their wake, personal mobility was soon on an unprecedented rise.
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  • Stuttgart, Aug 2, 2011 - The first all-wheel-drive car for everyday use was built by Daimler-Motoren-Gesellschaft (DMG) in 1907. The ‘Dernburg-Wagen’ even featured all-wheel steering. It was named after the then Secretary of State of the Colonial Office, Bernhard Dernburg, who clocked up a high mileage in the vehicle in Africa in 1908.
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  • Stuttgart, Jul 26, 2011 - The representative vehicle boasts a distinguished appearance befitting its status. For an imposing car that makes a big impression does not merely serve as an end in itself as it transports passengers. Through its very presence it has the effect of reinforcing impressive appearances – whilst it is true to say that appraisals will inevitably vary, depending on the particular epoch in question and the cars used in each case.
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  • Stuttgart, Jul 15, 2011 - The desire for vehicles with a compact exterior and at the same time the ‘inner values’ of a high-quality interior has been a constant underlying theme throughout the entire history of Daimler AG and its predecessors. The Stuttgart-based company – whose own domains have traditionally comprised product segments occupied by the luxury and upper mid-range classes – has also enjoyed repeated success in applying its innovation and development expertise in the lower range segments for more compact, lower-priced vehicles too.
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  • Stuttgart, Jun 28, 2011 - Speed, power and style, visionary technology and an awareness of history, but not least elegance and luxury: those are the strengths of the Mercedes-Benz brand. And they are facets that add up to pure automotive fascination, drawing thousands of visitors to the Festival of Speed year after year. Mercedes-Benz Classic is a regular at the Festival of Speed and will also be participating at this year's event, which is scheduled to be held from 1–3 July 2011 under the theme “Racing Revolutions – Quantum leaps that shaped motor sport”. Its line-up of landmark racing cars is set to negotiate the 1.86-kilometre-long hillclimb circuit.
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  • Stuttgart, May 2, 2011 - Mercedes-Benz Classic will have three of the legendary compressor cars lined up on the starting grid at the 2011 Mille Miglia: Two Mercedes-Benz cars – an SS model and an SSK model – will commemorate Rudolf Caracciola's fabled victory in April 1931 at this year's exclusive event, which takes place from 11 to 15 May 2011. Back in 1931, with an average speed of 101.1 km/h, the Mercedes-Benz driver along with his co-driver Wilhelm Sebastian was the first non-Italian driver to win the Mille Miglia.
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  • Stuttgart, Mar 24, 2011 - Under the motto “125 years! Inventor of the automobile”, Mercedes-Benz Classic is presenting the unique story of the automobiles with the three-pointed star at the 2011 Techno-Classica. The exhibits tell a fascinating history, from the birth of the motor car through to present and future design and drive technology, and bring this history to life with twelve automotive milestones.
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  • Stuttgart/Mannheim, Mar 17, 2011 - At the start of the 20th century, the record-breaking Benz 200 hp was the fastest car in the world. On 8 November 1909 at the Brooklands race track in England, driving this car which had been built in Mannheim, Victor Héméry broke through the 200 km/h speed mark - the very first time this had been achieved in an internal combustion-engined car. Two years later, Bob Burman finally reached the absolute speed record of 228.1 km/h in Daytona Beach. This record for cars was to last some eight years, ultimately turning the record-breaking “Blitzen-Benz” (“Lightning Benz”), as it was known, into something of a legend.
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  • Stuttgart, Mar 1, 2011 - The coupé is an exclusive body form. This was true even in the days of the horse-drawn carriage, when the coupé – presumably so-called because it resembled a four-seater carriage with its front end cut-off (French: “coupé”) – offered two seats in the comfort of the cab with the coachman seated up front in the open box seat. People who chose this mode of travel clearly liked to demonstrate a sense of style and individuality.
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  • Stuttgart, Aug 3, 2010 - The birth of a car as we know it today took place in 1886. Independently of one another, the two founding fathers of the company now known as Daimler AG, Carl Benz and Gottlieb Daimler, invented a vehicle with internal combustion engine – Benz his three-wheeled Patent Motor Car, Daimler the four-wheeled Motor Carriage. However, the previous year, in late summer 1885, Gottlieb Daimler’s two-wheeled “riding car”, also equipped with an internal combustion engine, travelled under its own power. In the original sense of the term, therefore, it could also be considered an automobile.
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  • Stuttgart, Jul 1, 2010 - A coupé conveys clear-cut messages. Its owner buys one because of its styling and beauty, appreciates its flowing silhouette – and, in a way, dresses in it for each journey as if putting on particularly elegant attire. The fact that a powerful engine is usually also available is regarded with favour – coupé owners after all wish to travel at brisk speeds and dynamically without sitting in a sports car. A coupé is the continuation of a specific lifestyle on four wheels. And that is what the Coupés of the Mercedes-Benz CL-Class do in a most elegant and expressive fashion.
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  • Stuttgart, May 14, 2010 - Super-sports cars are the nec plus ultra of automotive technology, as the most powerful and innovative vehicles of their day. Rather than being designed primarily for racing purposes, however, these models are marketed as exclusive cars to be driven on the road. Mercedes-Benz continues to set the standard with top-performing vehicles for its customers, inspiring and nurturing a passion among car enthusiasts for this unique domain of automotive culture.
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  • Stuttgart, Mar 31, 2010 - When Gottlieb Daimler introduced his first truck in 1896, Carl Benz was simultaneously working towards a very different type of commercial vehicle in Mannheim. His focus was on buses and what nowadays would be called vans. Benz’s first runabouts of 1896 were called “combination delivery vehicles” in the jargon of the day. As “small coaches with a detachable box body”, the vehicle had a chain drive and three-speed transmission as well as narrow solid rubber tyres. Three engine variants were available, with 1.8, 2.6 or 3.3 kW.
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  • Stuttgart, Feb 12, 2010 - In 1934 Mercedes-Benz braved public opinion with a revolutionary vehicle concept, the 130 model. It was a bold move, since never in brand history had there been a production rear-engine car. Indeed, the entire history of the automobile, which by then spanned almost half a century, had seen very few rear-engine vehicles.
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  • Stuttgart/Friedrichsruhe, Aug 25, 2009 - A car is a highly complex product. Before it can be launched, it has to be subjected to intensive testing. Chassis testing and tuning is a core element of much of the testing. This takes place both on company premises and on public roads. The tester’s ideal was discovered during the 1960s at the small town of Friedrichsruhe, around 30 kilometres from Heilbronn.
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  • Stuttgart, Jun 8, 2009 - Anti-lock brake systems (ABS), airbags or passenger safety cells - with innovations such as these Mercedes-Benz has revolutionized vehicle safety. For decades, the company has been constantly working on the safety technologies of the future. These efforts have repeatedly set standards in vehicle safety. The developments created by engineers of the Stuttgart-based company improve the safety of millions of automobiles all around the world.
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  • Stuttgart, May 11, 2009 - People have always bought the Mercedes-Benz S-Class for its effortless and luxurious ride quality. Or for its outstanding safety features. Or for its pioneering technology. And they’re right, of course. But the S-Class offers much more besides.
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  • Stuttgart/Geneva, Mar 3, 2009 - Several major figures closely associated with Daimler AG and its predecessor companies have been recipients of high honour either during their lifetime or posthumously – as inductees into the “Automotive Hall of Fame” (AHF) based in Detroit, USA, the “European Automotive Hall of Fame” (EAHF) based in Geneva, Switzerland, or even into both organisations.
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  • Stuttgart, Jan 31, 2009 - Where Mercedes-Benz is concerned, the fascination of competition and of continuity at the highest level is as strong as the trademark itself. This is attributable to first-class products in all vehicle segments, as well as to the all-out determination to engage in sporting competitions. Customer wishes and markets in the global environment change all the time – and the company is responding to these changes on an ongoing basis.
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  • Stuttgart, Jan 13, 2009 - The history of the Mercedes-Benz intermediate class can be traced back in an unbroken line to 1947. That was the year in which the model 170 V, originally introduced in 1936, returned to production as the first post-war car built by Mercedes-Benz. But ever since the turn of the twentieth century, cars positioned beneath the luxury class, but above the small car segment, were an integral part of the model portfolios of Mercedes-Benz, as well as of the original brands, Mercedes and Benz.
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  • Stuttgart, Dec 5, 2008 - Women played a crucial role in the success of the automobile, which was invented almost simultaneously by Gottlieb Daimler and Carl Benz in 1886. The first long-distance journey in the Benz Patent Motor Car was undertaken by a woman: Bertha Benz. And the breakthrough for the revolutionary new German invention was achieved in France, thanks to the enterprising spirit of a woman: Louise Sarazin.
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  • Stuttgart, Sep 24, 2008 - Mercedes-Benz can look back on a long tradition of exclusive limousines bearing the name Pullman. In modern usage the term typically denotes a representational vehicle with highly luxurious equipment, extra-long wheelbase and two rows of seats in the rear – the individual seats are generally arranged as two pairs of “vis-à-vis” (facing) seats.
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  • Stuttgart, Sep 23, 2008 - Special protection vehicles give a completely new dimension to the concept of vehicle security: while components for active and passive safety help avoid accidents and protect the occupants if a collision occurs, vehicles with special protection feature armor plating and other additional items of equipment to protect against armed attacks.
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  • Stuttgart/Dieppe, Jul 7, 2008 - Mercedes in first, Benz in second and third place – the two German companies had the winners' rostrum all to themselves at the 1908 French Grand Prix.
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