High Five: Daimler’s Indian commercial vehicles brand BharatBenz celebrates five years in the market
Stuttgart/Chennai - Marking an unprecedented ramp-up in India’s commercial vehicle industry, Daimler India Commercial Vehicles (DICV) celebrates the fifth anniversary of the market launch of BharatBenz trucks. Since September 2012, the brand has continuously advanced despite adverse conditions and is firmly established in the market. More than 55,000 trucks have been delivered to customers across India. The vehicles are tailored to the Indian market and specific customers’ needs. The brand progressed into double-digit market share in recent months and extended its position as clear number three in heavy-duty trucks. In the current year 2017, DICV expects to achieve significant growth with BharatBenz.
Reflecting persistent strong order intake, DICV decided to add a second shift at its truck plant in Oragadam near Chennai. The increase in output will also cater to expected further growth in DICV’s export business, in which the company has sold more than 10,000 trucks since 2013 and will serve 40 markets in Asia, Africa, the Middle East and Latin America by the end of the year.
The BharatBenz brand is tailored for the Indian market and its customer requirements.