In cooperation with the pioneering concept store colette, from mid-June 2009 smart will be presenting the colette and smart collection which has been created especially for the urban car brand. The collection consists of items ranging from shoes, a T-shirt, a scarf, jewellery and a bag – all created by five international designer labels and each produced in a limited edition of 150. The products are linked by the theme of "design meets sustainability".
Good reasons for rediscovering city driving can now be found literally on every corner in Ulm. Daimler AG sees to it with car2go – its new mobility concept that makes driving a car as easy as using a mobile phone.
Sales of the smart fortwo rose by 39 percent in the past year, and by the end of the year the smart will be represented in 41 countries worldwide. smart is the intelligent combination of lasting, future-oriented technology and individual, urban mobility, with joie de vivre.
Effective April 1, 2009, Marc Langenbrinck will become the new Head of Sales and Marketing smart. In this capacity, he will also be heading the management team of the smart brand. He will succeed Anders-Sundt Jensen, who has been heading the Brand Communications Mercedes-Benz Cars unit since November 1, 2008.
A special edition of the smart fortwo will be celebrating its world premiere at the 79th Geneva Motor Show. The "edition limited three" boasts exclusive, elegant paintwork and a spring-like fresh interior design concept. Thanks to mhd technology as standard, the cult two-seater car combines a chic appearance with outstanding environmental friendliness. The smart fortwo "edition limited three" will be produced as a limited series.
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