Press Kit: The history of the smart: “reduce to the max”
Jul 12, 2007
The smart as reviewed by the press
smart fortwo
Frankfurter Allgemeine Zeitung, July 14, 1998 : “Nothing ventured, nothing gained. smart ventures into the market. From October, a unique car will be available in the German and European markets: 2.5 meters short, a small engine, a top speed hardly above the recommended speed, and space for just two people and a little luggage.”
Frankfurter Allgemeine Zeitung, July 14, 1998 : “The smart with its epithet city coupe was purposefully designed as a car for the city – where people as a general rule travel on their own or with just one passenger. So you don’t always need to crawl along in a 4.5-meter long sports coupe.”
Frankfurter Allgemeine Zeitung, December 15, 1998 : “We don’t feel that the two-seater layout of the smart is a disadvantage. The driver knows and acts accordingly.”
Frankfurter Allgemeine Zeitung, July 14, 1998 : “The smart calls for reorientation; it is the ideal second car for a family and a perfect car for the young or young-at-heart single with a Railcard.”
Frankfurter Allgemeine Zeitung, February 16, 1999 : “With trust plus, the smart picks up speed on ice and snow only to the extent to which traction is available. On snow-covered mountain roads, the small car purrs uphill steadily, without its rear breaking away. It also retains its good-natured behavior when negotiating pylons in a slalom test.”
, no. 39, 2005: “The three-cylinder lacks stamina? Quite the contrary: This car drove around the equator 13.6 times – covering over 500,000 kilometers.”
Frankfurter Allgemeine Zeitung, January 4, 2000 : “BRABUS does not water down the character of this flea-mobile but rather sharpens its profile. The output of the turbocharged three-cylinder engine with a displacement of 599 cubic centimeters was boosted to 52 kW (70 hp) and maximum torque to 100 Newton meters at 2000/min. This generates a dynamism that transforms the smart into a smart sprinter.” (About the smart fortwo BRABUS)
Frankfurter Allgemeine Zeitung, March 14, 2000 : “For just under a year, the Stuttgarters have been offering a refined family of advanced compression-ignition engines with a wide range of versions, with four, five and six cylinders and including the world’s smallest cdi diesel unit for the smart.” (About the smart fortwo cdi)
Frankfurter Allgemeine Zeitung, April 4, 2000 : “In the rapidly engaged first to fifth gears, the smart cdi responds to the throttle without delay – it’s as refreshing as stepping into a bright new morning without your slippers on.” (About the smart fortwo cdi)
Frankfurter Allgemeine Zeitung, April 4, 2000 : “Never before has more savvy been invested in a small car, and it can hardly be denied that a part of the automotive future belongs to the smart. It is an intelligent car rather than a makeshift, an expression of plenty of common sense rather than an expression of a lack of ability. Its small size is intentional rather than coincidental, and we look forward to a warm summer with the smart cabrio.” (About the smart fortwo cdi)
smart roadster and smart roadster-coupe
Frankfurter Allgemeine Zeitung, September 10, 2002 : “The smart is coming closer than any other contemporary model to the ideal of the spartan and dynamic open-top car.”
smart fortwo (second generation, 2007)
Die Zeit, March 1, 2007 : “Urban icon”
Frankfurter Allgemeine Sonntagszeitung, January 28, 2007 : “The truly small, technically progressive car still comes from Germany alone.”
Spiegel Online, January 31, 2007 : “While the old and the new smart are worlds apart on country roads, little has changed when it comes to its strengths in city traffic. With the car’s new format, too, you win every battle for a free parking lot, and its turning circle of below nine meters remains unrivalled.”
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