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Press Kit: The Mercedes-Benz Museum

Stuttgart

Jul 10, 2012

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Mercedes-Benz Museum: Legend and Collection at the Museum

What Michael Bock, Managing Director of Mercedes-Benz Museum GmbH and head of Shows, Exhibitions and Events at Mercedes-Benz Cars, has to say…

... about the museum in general:

"The Mercedes-Benz Museum lies just outside the factory gates at the parent plant in Untertürkheim. It was here in Bad Cannstatt that the automobile was invented, so we are in a truly historical setting."

"The Mercedes-Benz Museum is the best and most unique place in the world to trace the history of the automobile and the legendary Mercedes-Benz brand in a totally new and fascinating way, from its earliest beginnings right up to the present day."

“Daimler and Benz's achievements touch everyone's life in one way or another in today's motorised society."

"The Mercedes-Benz Museum takes visitors on a unique journey through the history of the automobile, covering over 125 eventful years in the fullest of detail."

... about the Legend and Collection rooms:

"The need for two tours results from the abundance of exhibits which have accumulated as brand highlights over the course of the company's history."

"The wealth of achievements throughout the company's more than 125-year history have steered the overall course of automotive history."

"In contrast to the chronologically organised Legend rooms, the Collection rooms are themed according to types of use. Their comprehensive range of exhibits reflects the experience, competence and perfection which are common to all automotive products across the board."

... about the architecture:

"The Mercedes-Benz Museum presents the fascinating history of our brand in an innovative exhibition against a unique architectural backdrop which embodies the brand's ‘genes’. The building's interior is modelled on a double DNA helix, reflecting the Mercedes-Benz brand's innate capacity to continually evolve new creations dedicated to enhancing people's mobility."