Sales up 31 percent in first quarter of 2011
In 2010, Fuso sold 48.5 percent more Canter trucks in Europe than in the previous year
Sales success largely due to high demand for advanced, Euro 5-compliant EEVs
Stuttgart – At 1,325 units, sales at Fuso in Europe were 31 percent higher in the first quarter than in the same period last year. In 2010 as a whole, the company sold about 5,900 trucks in Europe, an increase of 48.5 percent on the previous year.
In 2010, Germany was the company’s main European sales market for the first time, with sales rising by approximately 30 percent to around 1,100 units. In addition, Fuso posted substantial sales increases in its other core European markets of France, Italy, and the UK.
“The latest sales results confirm the Fuso Canter’s growing popularity on the European market,” says Alexander Müller, Head of Sales & Marketing Mitsubishi Fuso Truck Europe. “The Fuso Canter is manufactured in Portugal with a local sourcing rate of over 70 percent. In view of the events in Japan, we of course have to reassess the availability of vehicle parts every day, but so far we don’t expect to suffer from any supply bottlenecks.”
Fuso managed to gain market share in Europe, primarily due to the great demand for the new Euro 5-compliant Canter fitted with EEV exhaust gas treatment technology, which is now standard equipment in the light truck. As a result, the Canter’s market share of Europe’s light truck segment rose to 14.4 percent in 2010. This was the highest level ever reached in the vehicle’s history and represented an increase of one percentage point on the figure for the previous year.
The first Fuso Canter to be produced in Europe rolled off the assembly line in Tramagal, Portugal, back in 1980. The Canter is now in its seventh generation. Located 150 kilometers northeast of Lisbon, the plant in Tramagal was originally opened in 1964 by a Portuguese-French joint venture for the production of vehicles for the Portuguese army. The plant has been owned by Daimler Trucks since 2003.