Welcome to the smart class – the young English musician Steve Appleton demonstrates his affinity for the smart fortwo in advertisements with this slogan. The new ambassador and promoter of the popular car brand suits smart down to a tee. He is an open-minded typical city dweller and his lifestyle conveys pure joie de vivre.
Appleton is one of the most promising newcomers for 2009 in the international music business and he always comes across as sincere and authentic – just like the smart fortwo.
Steve Appleton is under contract at Sony BMG and will present his first single in the UK on 1st March. Experts believe that he has a great future ahead of him. He has composed a song especially for smart.