Mercedes-Benz Bank reinvents private leasing

Mercedes-Benz Bank is helping to promote the leasing trend among private customers by offering its new “Private Leasing plus” mobility package. The new financial services product consists of a leasing agreement containing a purchase option that can be exercised when the contract expires, a favorably priced insurance premium for the leased vehicle, and a service card for damage claims.

”With Private Leasing plus, we have developed a product that makes leasing appealing to private customers as well,” says Anthony Bandmann, head of Private and Commercial Business Operations at Mercedes-Benz Bank. “In terms of its price, it stands up to any financing package. It's one of the best products available on the market for mobility packages, not least due to the fact that it protects customers against financial risks.”

Private Leasing plus also offers private customers great flexibility at the end of the leasing contract, when they can either return the vehicle or purchase it at a previously guaranteed price. In the latter case, the customer either pays the purchase price or is provided with a financing deal.

The special feature of the vehicle insurance policy included in the Private Leasing plus package is that its terms are based solely on the model the customer selects. In other words, an individual’s eligibility for a no-claims discount plays no role in how the premiums are calculated for liability, partial coverage, or full coverage policies. In the event of an accident, the insurance premium remains stable and is not raised. The premium is calculated as a monthly figure and totals €29 for the smart and the Mercedes-Benz A and B-Class models. The premium for the C-Class is €39 per month, for the E-Class €49, and for the S-Class €69.

Like all other leasing deals from Mercedes-Benz Bank, the new Private Leasing plus mobility package also includes gap insurance, which in the event of theft or a totaled vehicle covers the difference between the book-value insurance payout and the cost of a new car.

Also provided is an insurance service card that allows private customers to process damage claims easily and conveniently. The repair center routing system contained in the policy ensures that all repairs are made at an authorized service partner. Private Leasing plus contracts can be obtained for all new smart, Mercedes-Benz, Chrysler, Jeep®, and Dodge models, as well as for used and demonstration vehicles from the same brands that are no more than two years old. The leasing periods range from 12 to 36 months.

Mercedes-Benz Bank is utilizing Private Leasing plus to attract more private customers to Mercedes-Benz dealerships. With this goal in mind, the bank also incorporated into the new mobility package services that have long been enjoyed by commercial fleet customers but are uncommon in private leasing contracts, such as the unit-premium insurance calculation and the service card. “Innovative ideas like these will make Private Leasing plus an attractive alternative to Plus3 financing,” says Bandmann.

Additional informationen in the internet: www.mercedes-benz-bank.de