Setra At The UMA Expo In Las Vegas
Las Vegas/Greensboro
Feb 24, 2005
Setra Highlights At The 21st UMA Expo In Las Vegas
  • S 417 enhancements improve passenger experience
  • Coach sales a huge successful in North America
  • Display vehicles embody the planets Mars and Saturn
Setra of North America will display two S 417 coaches with the latest passenger features at this year’s United Motorcoach Association (UMA) Expo (February 23 - 25, 2005) in Las Vegas. Keeping with the motto, “Technology you can trust. Value you can count on,” the buses showcase several new options, including: “TopSky®,” a glass roof running the length of the aisle, will enable passengers to see everything from skyscrapers during the day to starry skies at night. The double-glazed, tinted roof is two percent translucent, which is comparable to the visibility of ski goggles.
Scenic View, a new system that allows all passengers an unobstructed view from the front of the coach, uses a small camera mounted on the dash near the driver to transmit the image to display monitors throughout the cabin.
Seating flexibility enhances passenger comfort with four flexible, reversible seats that can be quickly and easily removed from in front of a table and turned to face the front of the coach.
“These new S 417 coach options will add to the passengers’ overall experience,” said Patrick Scully, chief commercial officer for Setra. “In addition, these new features will enable coach operators to differentiate their business from competitors.” Also new: a DVD/disc changer system.
Planet world
In the city known as the “gamblers’ paradise,” Setra is reaching for the stars by depicting the planets of Mars and Saturn on the two S 417 models. The smooth forms of the booth components and the Setra DesignCenter characterize this year’s futuristic-style booth.
Setra of North America
Headquartered in Greensboro, N.C., Setra of North America, a division of DaimlerChrysler Commercial Buses N.A., markets and distributes new and pre-owned luxury coaches throughout North America. Setra is the recognized industry leader in motorcoach innovation, quality and design worldwide. For more information, visit the company’s website at
S 417 Takes State-Of-The-Art To A New Level In Luxury Motorcoaches
Unlike any other coach on the market today, the Setra S 417, is leading the way with the highest level of technological advances in the motorcoach industry. The S 417 features innovative electrical, diagnostics and HVAC systems that together deliver increased time on the road. These systems are integrated for easier operation and maintenance, thus lowering overall operating costs.
“The technological systems available in the Setra S 417 were engineered to make the coach easier to operate and service,” said Patrick Scully, president of Setra of North America.“ The quality and reliability of the S 417’s multiplexed electrical system, Star Diagnostics™ and “TopAir” HVAC systems will differentiate this coach from any other in the industry.”
Creating A Better Electrical System
Designed and manufactured by our in-house electronics group, the S 417 features a fully integrated multiplex electrical system. The coach’s operating functions are linked through the multiplexed system. Integration of all the coach’s systems allows some functions to activate others automatically, such as the roof vents closing when the windshield wipers are turned on during rainfall. In another example, the coach’s unnecessary functions will shut down if the voltage drops below a specified level.
The architecture of the multiplex system includes five modules located throughout the coach in the area where its designated functions are performed. The decentralized system is easy to maintain and is equipped with redundancies in the remote case of module failure. Diagnostic work is also easier, since all relevant data stored within the module can be downloaded to the driver’s display.
“Our multiplex electrical system is engineered using proprietary technology that has been researched and tested throughout the DaimlerChrysler group on hundreds of thousands of vehicles,” Scully said. “This fully integrated electrical system is not available on any other motorcoach in North America.”
Easier Diagnostics
The most advanced system available, Star Diagnostics immediately alerts the driver to any malfunctions and displays a diagnostic code for troubleshooting.
Fault codes are categorized by:
  • Electrical
  • ABS brakes
  • Heating and ventilation
  • Doors
Severity of the fault
  • No action necessary
  • Operate under caution and seek service soon
  • Urgent: stop coach immediately
  • Short circuit
  • Broken wire
  • Motor not working, etc.
“The depth of information available with Star Diagnostics is instrumental in our ability to keep the coach on the road and in service,” Scully said. “We are pleased to provide our customers with a level of technology that will positively contribute to the success of their business.”
In addition to detecting faults, the diagnostic system can be used for programming adjustments into coach operations, such as setting the interior lighting intensity. All DaimlerChrysler Commercial Buses service outlets will have the capability of servicing the Star Diagnostic system.
Enhanced HVAC Systems
Setra’s revolutionary “TopAir” HVAC system utilizes an engine-mounted compressor combined with an integrated central energy unit that uses significantly less refrigerant than the current competing air conditioning systems. This environmentally friendly system will provide operators and customers with one of the most comfortable and cost effective interior climate systems available.
In July 2002, Setra ran the S 417 a total of 4,115 miles on a test route from Florida to Death Valley, Calif., to establish the strength and quality of its air conditioning system. During the test, the humidity inside the coach never exceeded 50 percent while a constant cabin temperature of 70 degrees and driver ambient air temperature of 66 degrees were easily maintained.
“The test was critical to assuring our customers that the S 417 can withstand the real world conditions of high heat and high humidity in the United States,” Scully said. “The S 417 surpassed our expectations and performed better than any other coach in competitive comparisons.”
The coach’s heating system has also been extensively tested in Scandinavia for two winter seasons.
The exterior of the coach is a blend of styling and function. Fresh air enters the coach through the stylized “La Linea” band that runs horizontally across the upper side of the vehicle and provides the coach with its distinctive profile.
This feature delivers a high volume of fresh air for passenger comfort. The newly designed system is easier to maintain since the refrigerant doesn’t circulate throughout the entire coach, as with previous models. In addition, the radiator and condenser are hinged to swing out for easier cleaning and servicing.
Setra S 417 Highlights
“Intelligent” electronic systems
The batteries have a central role to play in the vehicle’s electrical system.
They are located above the drive axle to maximize luggage space. The electrical component box on three-axle models is in the compartment above the trailing axle, on the right.
By means of a CAN data bus, the vehicle’s electrical systems are linked with the Flexible Programmed-control System (FPS). This has several advantages: distinctly fewer cables, relays and small components are needed, and the operating reliability of the networked electronics is distinctly higher than before. FPS consists of several “intelligent” modules located decentrally at the actual points where control or regulating tasks have to be performed, for example at the doors or lights. Each module memorizes not only its own regulating instructions but also those for a neighboring module. Should a malfunction occur, a non-programmed module can be installed without delay as a replacement, and can load its operating program from the adjacent module’s memory.
Diagnostic work is also greatly simplified, since all the relevant data such as component operating condition, error messages and other operating data can be called up when needed. Read-out is possible at any time on the driver’s area display, and the workshop times are distinctly shorter as a result of the intelligent test gear that can be connected to the vehicle.
Scenic View
A new system that allows all passengers an unobstructed view from the front of the coach, uses a small camera mounted on the dash near the driver, which transmits the image to display monitors throughout the cabin.
Seating flexibility
Enhances passenger comfortwith four flexible, reversible seats that can be quickly and easily removed from in front of the table and turned to face the front of the coach.
One of the features that makes the greatest contribution toward journey comfort in a coach is a uniform, low-noise supply of controlled-temperature air to the interior without any draughts being caused. Setra had maintained a high standard in this area for a number of years, thanks to its cross-flow ventilation system. The company’s interior climate specialists have now used this principle for a completely new type of heating and air conditioning system. They have also succeeded in satisfying the demand for a system with optimized installation and operating costs and one that operates in an environmentally acceptable friendly way.
The new system, known as “TopAir”, uses for the first time a mixture of water and glycol and therefore differs fundamentally from conventional bus and coach air conditioning units. However, the principle is familiar from domestic and other central heating systems: the “TopAir” heating and air conditioning uses a secondary circuit, with the result that the low-temperature and heat sources are entirely separate from the supply circuit.
The TopAir system with its roof-mounted heat exchangers is ideal for the supply of either cool or warm air. When heating, the plate-type condenser is replaced as an energy source by the engine’s cooling circuit and the auxiliary heater, both of which are used to raise the temperature of the water-glycol mixture. In this way the TopAir system can switch progressively from cooling to heating or vice versa – a feature that may for instance be needed very often in mountainous regions. Convector heaters supply additional heat quickly and uniformly. They extend throughout the coach along the base of the side walls. A second water circuit for the front box and the passenger area permits a reheat mode to be operated, in other words for the air supplied by the air conditioning to be additionally heated. The advantages are that the air supply is de-humidified and the heating maintains a pleasant temperature. Even in cold, damp weather the air inside the coach remains agreeable and the windows do not fog over.
Setra’s engineering team has retained the well-proven cross-flow principle, with air outlets throughout the entire length of the interior. The openings are concealed behind the “La Linea” aluminium strip above the windows. From there, the airflow passes to the air conditioning units in the roof and is then distributed uniformly to the side windows and to the central aisle. Each seat is also provided with an adjustable ventilation nozzle.
The “cockpit” combines functional efficiency with good looks. It has a two-color finish that underlines the clarity of the formal design, with the lighter part at the top and a darker area below.
The primary display zone with its LCD color panel and two dominant circular dials is easily legible under a slightly curved hood. In all normal road and operating situations the display shows only necessary data. If needed, however, additional information can be easily displayed. There is also a video input that can be used for images from a rear-facing camera; this avoids having to install an additional viewing screen in the driver’s area.
Other new technical features are devoted to enhancing safety and the driver’s comfort and convenience. A new central locking system provides a standard of convenience equivalent to a passenger car: the standard version enables the driver to lock all doors and flaps with a convenient hand-held remote control. The deluxe version also opens and closes the doors and skylights.
The center console, angled towards the driver, creates a clear boundary between the cockpit and the remainder of the interior; under an aluminium roller shutter it conceals the controls for the entertainment electronics and the navigation system with monitor screen. The driver also has access to generous storage space under the console and in the upper section. The driver can also store personal items in an adjacent cabinet.
A glass roof running the length of the aisle, will enable passengers to see everything from skyscrapers during the day to starry skies at night. The double-glazed, tinted roof is two percent translucent, which is comparable to the visibility of ski goggles.
Corporate Fact Sheet
Setra of North America
(a brand of DaimlerChrysler Commercial Buses North America)
6012-B High Point Road
Greensboro, N.C. 27407
336.878.5403 fax
Web site:
Setra Service Centers:
Greensboro, N.C.
Winter Garden, Fla. (near Orlando)
Confirm numbers of centers and employees with Setra
Authorized Service Centers: 22 (throughout the United States and Canada)
Number of Employees: 68
DaimlerChrysler Commercial Buses North America
Produces and markets a wide range of commercial buses and motorcoaches by trusted brands Orion, Setra, and Dodge Sprinter.
6012-B High Point Road
Greensboro, N.C. 27407
336.878.5410 fax
Web site:
Sales for 2004: 1 439 units
Revenue for 2004: $ 432 million (U.S.)
Timeline: Setra Benchmarks And Innovations
The company is founded
The first Setra product line (S 8) is introduced in Europe
Exhibited coaches with the first independent air suspension at the IAA Motor Show in Frankfurt
More than 200 Silver Eagle and Golden Eagle coaches, named for their gold or silver anodized side panels, are supplied to Continental Trailways in Houston, Texas. Later Super Golden Eagles, articulated four-axle coaches with Rolls Royce diesel engines, were added to the Trailways fleet
Setra is the first bus and coach manufacturer to adopt a retarder, the wear-free continuous brake
Setra introduces the 100 series with independent front suspension as a standard feature
Setra introduces the 200 series with an innovative cross-flow ventilation system. During its 15 years of production, Setra manufactures an extra-long model and Europe’s first low-floor overland coach
Front disc brakes become a standard feature on Setra coaches
Setra returned to the North American market with the S 215 HDH Anti-lock braking systems (ABS) become standard on Setra coaches
The European 300 series is introduced in Europe with modern body styling and ergonomic driver cockpit
Setra builds new manufacturing facilities in Ulm, Germany where the TopClass 400 and S 417 are later built
The S 217 HDH was introduced to the North American market
Setra’s TopClass 400 is introduced in Europe with its distinctive design and state-of-the-art technology
Setra’s S 417, the North American counterpart to the TopClass 400, is formally introduced at the United Motorcoach Association Expo in February. Record results reported with the sale of 99 units
Setra exhibited two S 417s at the United Motorcoach Association Expo in Atlanta, Georgia and also celebrated 20 years of sales activity on the US market
An increase of 20% in sales anticipated
Setra is displaying two S 417 models featuring additional innovations – including a front camera, DVD player, glass roof and flexible seats which can be removed and reversed – at the United Motorcoach Association's (UMA) Motorcoach Expo 2005 in Las Vegas, Nevada
DaimlerChrysler Commercial Buses North America Increases Revenues And Unit Production For 2004
GREENSBORO, N.C. — DaimlerChrysler Commercial Buses North America (DCCBNA) announced positive results for 2004. Vehicle production increased 24 percent to 1,439 units and revenue increased by 42 percent to $432 million (U.S.) relative to 2003 results.
“Our continued integration of our brands and determined focus on our core products led the company to increased production and revenue,” said Andy Strecker, chief executive officer of DCCBNA. “Our product lines enjoyed significant achievements during the year, including another record-breaking year for the Setra S 417 motorcoach, as well as Orion including the delivery of the first 125 Orion VII hybrid-electric buses to New York City Transit; and the successful sales growth of our Dodge Sprinter Shuttle. These results are encouraging given the softness in some of our markets. We have been able to grow market share in down markets.”
Orion achieved a successful turnaround in unit production improving 60 percent vs. 2003.
“The increased integration of our three manufacturing facilities has improved efficiencies to produce and deliver more transit buses for our customers,” said Tony Domabyl, chief operating officer for DCCBNA. “Last year we improved our delivery performance and expect ongoing improvement in production and delivery times for 2005.”
Another 200 Orion VII hybrid-electric buses are scheduled for delivery this year to New York City Transit. Other major bus deliveries in 2005 include Toronto and Washington, D.C.
The Setra S 417 achieved another record year in 2004 for revenue and unit sales.
“Our sales in 2004 included new customers and repeat orders from our existing Setra S 417 customer base,” said Patrick Scully, chief commercial officer of DCCBNA. “Our motorcoach provides operators with a distinctive image, setting them apart from their competition.”
Scully anticipates favorable feedback to the S 417 coach’s new enhancements that will be unveiled at the United Motorcoach Association Expo in Las Vegas this month. “We believe the new features, such as the innovative ‘TopSky’ glass roof, will appeal to both operators and passengers and will further elevate the status of the S 417 as a luxury coach,” Scully added.
Plans for the Future
“Last year we concentrated on the operations of our core products to deliver the best vehicles and service to our customers,” Strecker added. “This year we expect to continue that effort with further improvements as well as targeting new product development for future long term success.”
From a global perspective DaimlerChrysler’s worldwide bus organization announced that bus and coach sales for the Setra, Orion and Mercedes-Benz brands increased 16 percent to 32,800 buses.
DaimlerChrysler Commercial Buses North America produces and markets a wide range of commercial bus and coach products. DaimlerChrysler is the world’s leading manufacturer of buses and coaches for class 6 and higher with revenue in excess of $4.3 billion annually. For more information, visit the company’s Web site at
Media Contact
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